Digital Product Analyst (Customer Experience)
OverviewWe are seeking a Lead Business Analyst to support high-priority digital initiatives focused on customer-facing experiences and product growth. This role will operate within a fast-paced, Agile environment and partner across Digital, Product, Technology, and Operations teams to drive new product launches and digital engagement.
This position requires a highly independent, self-driven individual who can navigate ambiguity, translate business needs into actionable user stories, and drive initiatives from concept to execution.
Key Responsibilities- Translate stakeholder discussions and meeting notes into clear user stories, requirements, and acceptance criteria
- Manage and maintain JIRA backlogs and documentation within Confluence
- Support Agile ceremonies including PI planning, sprint planning, backlog grooming, and demos
- Analyze digital performance metrics and build dashboards (e.g., Tableau)
- Partner with stakeholders to drive alignment and execution of digital initiatives
- Support development of storytelling materials and presentations for leadership teams
- Independently drive workstreams from initial concept through delivery
Required Qualifications- Strong experience supporting customer-facing digital products (e.g., mobile apps, digital storefronts, customer acquisition platforms)
- Hands-on experience with Agile methodologies and ceremonies
- Working knowledge of: JIRA, Confluence, Tableau
- Proven ability to translate ambiguous or high-level discussions into structured requirements and user stories
- Strong communication and stakeholder engagement skills
Preferred Qualifications- Experience in banking, financial services, or other highly regulated environments
- Background supporting mobile-first or digital product initiatives
- Prior experience as a Product Owner or Agile Product Owner
- Experience supporting digital product launches or greenfield initiatives