Digital Merchandising Manager

As the digital business owner for assigned categories, this role partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teams to optimize digital shelf performance, accelerate product launches, and continuously improve customer experience through analytics, experimentation, and AI-enabled capabilities. Monitor category performance across: Commercial Performance (Revenue, POS, Conversion, Profitability); Digital Shelf Performance (Traffic, Share of Search, PDF Visibility); Content Health (Completeness, Accuracy, Rich Content); Customer Experience (Ratings, Reviews, Engagement); Operational Excellence (Launch Readiness, Product Setup).

Digital Merchandising Manager

Work Mode: Onsite

Location: Onsite - Kohler, WI

Opportunity

Own the digital business performance of assigned product categories across Kohler's digital commerce ecosystem. Develop merchandising strategies that increase demand, discoverability, customer engagement, conversion, market share, and profitable growth across Kohler.com, retailer websites, and marketplaces while delivering a premium Kohler brand experience.

As the digital business owner for assigned categories, this role partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teams to optimize digital shelf performance, accelerate product launches, and continuously improve customer experience through analytics, experimentation, and AI-enabled capabilities.

Specific Responsibilities

Category Growth & Commercial Performance

• Drive the digital commercial performance of assigned categories across KOHLER Digital Shelf to achieve sales & brand objectives.
• Develop merchandising strategies that drive revenue, market share, conversion, profitability, and customer engagement.
• Identify growth opportunities through assortment optimization, bundling, cross-sell, upsell, promotions, and seasonal merchandising.
• Partner with Sales and Category Management to align merchandising priorities, pricing strategies, and product launches.

Digital Shelf Leadership & Customer Experience

•  Develop best-in-class digital product experiences that inspire, educate, and convert customers.
•  Optimize product pages through enhanced content, imagery, video, comparison tools, buying guides, A+ content, and customer-focused storytelling.
•  Improve discoverability across retailer search, Kohler.com search, SEO, Generative Search Optimization (GEO), and AI-powered shopping experiences.
•  Drive merchandising improvements that increase engagement, attachment rate, average order value, and conversion.

 Retail & Business Partnerships

•  Partner with key retailers—including Home Depot, Lowe's, Amazon, Costco, Ferguson, Wayfair, Ace, and Kohler.com—to improve category performance.
•  Represent digital merchandising priorities during retailer business reviews and joint planning sessions.
•  Collaborate with Sales, Category Management, Retail Media, Supply Chain, Digital Operations, and Creative teams to improve launch readiness and digital shelf execution.
•  Serve as the primary liaison between Merchandising, Product Information, Creative Content, and Syndication teams to improve execution speed and reduce content rework.

 Content Strategy & Brand Consistency

•  Ensure all product content—including copy, imagery, video, specifications, comparison tools, A+ content, and emerging experiences—meets Kohler brand standards and retailer requirements driving demand conversion.
•  Partner with Creative and Content Operations teams to develop compelling customer-first merchandising experiences across digital experiences.
•  Support implementation of new merchandising capabilities including 3D visualization, AR experiences, interactive buying tools, and AI-generated content.
•  Maintain high-quality content throughout product lifecycle updates, assortment changes, and retailer refreshes.

 Category Analytics, Dashboards & Optimization

•  Own monthly category business reviews that evaluate commercial performance and identify opportunities for continuous improvement with Marketing, Sales, Category.

•  Monitor category performance across: Commercial Performance (Revenue, POS, Conversion, Profitability); Digital Shelf Performance (Traffic, Share of Search, PDF Visibility); Content Health (Completeness, Accuracy, Rich Content); Customer Experience (Ratings, Reviews, Engagement); Operational Excellence (Launch Readiness, Product Setup).

•  Benchmark competitor merchandising, pricing, search visibility, promotions, and content to identify growth opportunities.
•  Partner with Analytics and Retail Media teams to prioritize actions that accelerate category growth.

 Innovation & Continuous Improvement

•  Design and execute merchandising experiments that improve conversion, engagement, average order value, and attachment.
•  Test and optimize merchandising experiences, product presentation, and promotional messaging.
•  Leverage AI-enabled capabilities to improve merchandising productivity through copy generation, metadata optimization, personalization, and product recommendations.
•  Support enterprise initiatives related to taxonomy, Product Information Management (PIM), content governance, and emerging commerce capabilities.

Skills/Requirements

• Bachelor's degree in Marketing, Business, eCommerce, or related field.  
• 5+ years of experience in Digital Merchandising, eCommerce, Category Management, or Digital
• Commerce within a manufacturer, retailer, or consumer brand.  
• Demonstrated success growing digital sales and optimizing digital merchandising performance.  
• Experience leveraging analytics to develop business recommendations and drive commercial growth.  
• Familiarity with Digital Shelf platforms (Salsify, Syndigo, Profitero, Stackline, etc.) and analytics tools including Power BI, Tableau, or Qlik.  
• Understanding of SEO, retailer search, Generative Search Optimization (GEO), digital merchandising best practices, and AI-enabled commerce.  
• Strong leadership, collaboration, communication, and project management skills. 

 Travel

•  Travel to retailers, trade shows and in-market events as needed, approximately 20%.  

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Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact

kohlerjobs@kohler.com

.  Kohler Co. is an equal opportunity/affirmative action employer.