Digital Media Supervisor

Digital Media Supervisor, Integrated Media and Data

The Role, in brief: The Digital Media Supervisor leads the agencys digital media activation function, ensuring paid digitalcampaigns are executed with excellence, optimized for performance, and measured against clientbusiness objectives. This role oversees a team of Optimization Specialists and Media Buyers responsiblefor campaign activation, ad operations, budget management, measurement implementation, and ongoingoptimization across search, social, programmatic, and emerging digital channels. Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy teams, theDigital Media Supervisor ensures digital campaigns are delivered accurately, efficiently, and with arelentless focus on performance. This role serves as the agencys digital activation leader, drivingoperational excellence while developing talent, improving processes, and advancing digital mediacapabilities across the organization.

Responsibilities Include Team Leadership & Management Lead, coach, and develop a team of Optimization Specialists responsible for digitalcampaign execution and performance. Establish priorities, manage workloads, and ensure projects are completed accuratelyand on schedule. Foster a culture of accountability, collaboration, continuous learning, and operationalexcellence. Provide ongoing feedback, coaching, and professional development opportunities. Serve as the final quality control checkpoint for campaign setup, launches, andoptimization recommendations. Campaign Activation & Execution Own the successful activation and delivery of digital media campaigns across paid search,paid social, programmatic display/video, native, CTV, digital audio, and emerging digitalchannels. Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and bestpractices. Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360). Ensure accurate budget pacing, reconciliation, and financial stewardship across all digitalcampaigns. Ensure campaign naming conventions, documentation, and operational standards areconsistently followed. Optimization & Performance Guide ongoing optimization strategies to improve campaign performance while meeting clientKPIs. Review performance trends and recommend optimizations across audience targeting, biddingstrategies, creative rotation, budget allocation, and channel mix. Partner with Media Planning and Analytics teams to translate campaign insights into actionablerecommendations. Monitor campaign health and proactively identify issues before they impact performance. Lead optimization discussions with internal teams and clients when appropriate. Measurement & Marketing Technology Oversee implementation and validation of conversion tracking across digital campaigns. Manage Google Tag Manager implementation and ensure accurate event tracking. Partner with Analytics to validate data quality across GA4, CM360, platform reporting, andthird-party measurement tools. Collaborate on attribution methodologies, dashboard requirements, and campaign measurementframeworks. Recommend improvements to clients marketing technology stack to improve campaignmeasurement and performance. Process Improvement & Innovation Continuously improve activation workflows, QA processes, documentation, and operationalefficiencies. Stay current on platform updates, beta opportunities, automation tools, and industry bestpractices. Evaluate new technologies and execution methodologies that improve campaign performance oroperational efficiency. Evaluate automation tools, AI-enabled workflows, and emerging technologies that improvecampaign execution, reporting, and operational efficiency. Collaborate with other department leaders to streamline campaign handoffs between Planning,Creative, Analytics, and Activation teams. Cross-Functional Collaboration Partner with Media Planning Supervisors to ensure strategic recommendations are executedaccurately. Work closely with Account Services to communicate campaign status, issues, and opportunities. Collaborate with Creative teams to ensure asset specifications and delivery timelines supportcampaign launches. Support business development efforts by providing activation expertise during new businessopportunities and client presentations.

Leadership Champion operational excellence and best practices across digital media activation. Build a culture of accountability, continuous learning, and innovation. Mentor team members while supporting career growth and succession planning. Represent the department through platform partnerships, agency initiatives, and industryengagement. Anticipate business and operational challenges and develop scalable solutions. Maintain the highest standards of quality, professionalism, and client service. Teamwork Foster strong partnerships across Planning, Analytics, Account Services, Creative, and Strategy. Encourage open communication and continuous improvement. Support agency initiatives that improve workflow and client outcomes. Contribute to department documentation, training materials, and process development. Help create a collaborative environment where team members can grow professionally.

Those who succeed in this role have the following qualifications: Required Experience 7+ years of hands-on experience executing digital media campaigns within an agencyenvironment. 2+ years of people management or team leadership experience. Deep expertise across paid search, paid social, and programmatic advertising platforms. Strong understanding of campaign trafficking and ad serving using Campaign Manager 360(CM360). Experience managing campaign budgets, pacing, and financial reconciliation. Demonstrated success leading campaign optimization strategies focused on measurablebusiness outcomes. Experience implementing and validating conversion tracking using Google Tag Manager. Strong understanding of GA4, attribution models, and digital measurement methodologies. Excellent organizational, project management, and communication skills. Experience leading digital QA processes and implementing operational best practices. Ability to manage multiple campaigns and competing priorities simultaneously. Preferred Digital Advertising & Marketing Technology Experience: Google Ads Microsoft Ads Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Manager Campaign Manager 360 Google Tag Manager GA4 Basis Technologies The Trade Desk

Preferred Qualifications Experience with first-party data activation and Customer Data Platforms (CDPs). Experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives. Google Ads, Google Analytics, CM360, or other platform certifications are a plus.

Agency Values:The following characteristics are expected of each employee of the agency regardless of role orresponsibility: GRIT. Fall seven times, get up eight. CURIOUS. Follow that hunch with unbridled passion. PROVOCATIVE. When it comes to moving a piano, never grab the sheet music. CONFIDENCE. Fake it 'til you make it. Then fake it some more. (Psst, no one knows. It's ok.) UNCOMPROMISING. What you do when no one is watching is really who you are. UNFORGETTABLE. What about you, your character, your personality - sticks? UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage otherswho need a pick-me-up along the way. MYTH-WORTHY. What stories about you will still loom large 20 years from now. Schedule and Location: Monday - Friday 8:30am - 5:30pm. Remote work available Fridays. This role will be based out of our Colorado Springs, CO office. CompensationThe salary range for this role is $95,000 - $105,000/yr.*New hires typically start between the minimum and midpoint of the salary range posted depending onqualifications. Benefits: 401k + employer match Medical, Dental, Vision Life and short-term disability (100% employer paid) Voluntary long-term disability EAP 9 paid holidays PTO, Floating Holiday, Volunteering Day Education reimbursement Employee referral program Employee recognition program where points turn into money! Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration foremployment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteranstatus, or disability status. Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employmenteligibility of all new hires.