The Digital Media Strategist will develop and manage the University's marketing presence on paid digital platforms including social media, geofencing, connected television, digital displays, search engines, agentic platforms, and other digital media for online, graduate and program-specific marketing campaigns. They will serve as part of the team working with our enrollment marketing vendors to support digital marketing for undergraduate recruitment. This role will also assist with necessary design work involved in, but not limited to, digital media campaigns.
REQUIREMENTS/MINIMUM QUALIFICATIONS:
Experience
- 3-5 years of marketing experience working in design, digital strategy, digital campaigns on social platforms, CRM experience
Education
- Bachelor's Degree Required,Digital Certification optional but a plus Licenses/Certifications/Credentials
ESSENTIAL FUNCTIONS:
What You'll Manage
- Google Ads, LinkedIn Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns.
- Programmatic: In conjunction with marketing managers and Academic Program Directors/Academic Admissions Teams, plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
- Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Conduct necessary testing to optimize campaign performance.
- Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, report on progress, and recommend strategic shifts. Translate complex data into clear, actionable insights for stakeholders.
- Budget Management: strategize with AVP and marketing managers to prioritize paid media budgets; maximizing efficiency, minimize waste, and proving ROI.
- Develop the Creative Content: Design ads and content to be used across the platforms
- Design other marketing projects as needed
- Follow the guidance and direction of supervisor(s).
- Demonstrate respectful, ethical, responsible behavior.
- Abide by the University's policies, procedures, and rules.
- Perform employee responsibilities as detailed in employee handbooks and policies.
- Demonstrate regular and predictable attendance and punctuality.
- Other duties, including special projects, as required or assigned.