Digital Media Strategist, BCMT

JOB SUMMARY

The Digital Media Strategist serves as the creative and technical lead for developing and managing digital content across platforms for the Barnett College of Ministry and Theology (BCMT). This role supports the college's mission by crafting compelling, high-quality media that advances theological education and public engagement through digital storytelling, online learning, and social media.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Dean, Barnett College of Ministry and Theology

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES - May include, but is not limited to the following:

eCourse Production

• Collaborate with faculty to develop external-facing ecourses
• Create course content that ensures consistency in branding, tone, and theological integrity across all digital materials
• Film, edit, and finalize ecourses for the LearnWorlds platform

Digital Media Creation & Storytelling

• Create and produce unique video content for each of BCMT's theological programs
• Lead creative projects in digital storytelling to promote BCMT's mission and distinctives
• Film and edit classroom sessions, lectures, and special events

Social Media & Public Engagement

• Manage BCMT's YouTube channel: publishing content, curating playlists, tracking analytics
• Develop and execute social media strategies aligned with BCMT's goals
• Work collaboratively with faculty and marketing to promote events, courses, and

stories

Content Management

• Develop and manage LearnWorlds platform with external content
• Populate and manage the internal LMS (Learning Management System) with course materials and media
• Ensure timely updates and accuracy of all digital content

ADDITIONAL/NON-ESSENTIAL DUTIES

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

LOCATION

Lakeland Main Campus

EDUCATION

Required Education:

Bachelor's Degree in business, marketing, education, information technology or digital learning

Preferred Education:

Master's Degree in business, marketing, education, information technology or digital learning

LICENSES/CERTIFICATIONS

N/A

EXPERIENCE

Required:

• Experience working in an academic or ministry context
• Familiarity with YouTube Studio, Meta Business Suite, and SEO principles

Preferred:

• Experience working in an academic or ministry context
• Familiarity with YouTube Studio, Meta Business Suite, and SEO principles

KNOWLEDGE, SKILLS, AND ABILITIES

Required:

• Proficiency in video production, editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and basic audio editing
• Experience with LMS platforms (LearnWorlds, Canvas, or similar)
• Strong storytelling instincts with a sensitivity to theological nuance
• Understanding of digital media trends and social media management
• Ability to collaborate across departments and with faculty
• Strong organizational and project management skills
• Commitment to the mission of BCMT and theological education

Preferred:

• Proficiency in video production, editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and basic audio editing
• Experience with LMS platforms (LearnWorlds, Canvas, or similar)
• Strong storytelling instincts with a sensitivity to theological nuance
• Understanding of digital media trends and social media management
• Ability to collaborate across departments and with faculty
• Strong organizational and project management skills
• Commitment to the mission of BCMT and theological education

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.

This position is considered non-essential for the purposes of Emergency Response.

Physical Requirements:

None

Travel:

None

Schedule:

M-F 8 hrs a day

TRAINING

All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

Digital Content & Media Tech

SAFETY

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment.
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.
• Emergency Employees report for or must remain at work in emergency situations. Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.

SCREENING

All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University's insurance carrier in order to meet the requirements of the position.

DISCLAIMER

SEU is an at-will employer. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of Southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.