Digital Media Specialist- Marketing & Audience Development

POSITION: Digital Media Specialist- Marketing & Audience Development

DEPARTMENT: Marketing & Audience Development

CLASSIFICATION: Full-time, Non- Exempt

REPORTS TO: Director of Communications & Audience Development

PAY: 45,000- $55,000 ( Commensurate with Experience)

Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.

Position Summary:

The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.

KEY RESPONSIBILITIES:

• Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

• Publishing: Support the publishing of digital content to WXXI platforms.

• Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
• Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

• Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.