Four year college degree in marketing, analytics, or related fired or demonstrated equivalent experience . Manage the execution, pacing, and optimization of paid digital media campaigns across multiple platforms.
Numbers & Facts
Location
Mount Laurel, New Jersey
Description
Principal Purpose of Position:
Manage the execution, pacing, and optimization of paid digital media campaigns across multiple platforms.
Apply data-driven decision-making to proactively improve performance across digital advertising platforms. Develop insights, recommendations, and best practices based on performance trends.
Interpret and analyze complex data sets to identify trends and patterns
Processing, cleansing, and verifying the integrity of data used for analysis
Enhancing existing data sets with third party sources of information when needed
Work with management to prioritize business and information needs
Locate and define new process improvement opportunities
Education and/or Training:
Four year college degree in marketing, analytics, or related fired or demonstrated equivalent experience
Relevant Work Experience:
3-5 years of experience managing paid digital media campaigns. Experience in automotive or multi-unit retail a plus.