Digital Marketing Specialist

Location: Tallmadge, OH
Department: Marketing
Status: Full-Time | Exempt

Are you passionate about digital marketing, data, and creating exceptional online experiences? Do you enjoy finding better ways to connect with customers through websites, email marketing, and analytics? If so, we'd love to meet you.

At SDMyers, you'll be part of a purpose-driven organization where your ideas matter, your growth is encouraged, and your work directly contributes to helping electric utilities keep the power on for millions of people. We're looking for a Digital Marketing Specialist who enjoys combining creativity with technology and analytics to improve customer engagement and drive business growth.

Whether you're optimizing a website, launching an email campaign, or uncovering insights from marketing data, you'll play a key role in shaping our digital marketing strategy.

We're more than a company—we're a Good Place company.

Everything we do is guided by our mission to build thriving organizations, develop people to reach their potential, and positively impact the communities where we live and work.

Our marketing team serves as the voice of the SDMyers brand, partnering with teams across the organization to create meaningful customer experiences and deliver strategic marketing initiatives that support continued growth.

If you're someone who enjoys learning, solving problems, collaborating with others, and continuously improving, you'll fit right in.

As our Digital Marketing Specialist, you'll own and optimize many of our digital marketing initiatives while working closely with internal teams and trusted external partners.

You'll become the go-to expert for our company website and digital presence.

Responsibilities include:

• Managing and updating our WordPress website with engaging, accurate content.
• Building landing pages, blog posts, and other website content.
• Improving website performance, user experience, and SEO.
• Researching new website capabilities and recommending improvements.
• Coordinating with external web developers and hosting partners on technical updates and enhancements.
• Ensuring content is accurate, current, and aligned with company branding.

You'll own the execution of our email marketing initiatives through ActiveCampaign.

You'll:

• Design and launch email campaigns and automated customer journeys.
• Create engaging email templates and nurture campaigns.
• Segment audiences and maintain a healthy contact database.
• Monitor campaign performance including:
  • Open rates
  • Click-through rates
  • Deliverability
  • Engagement metrics
• Continuously improve campaigns through testing and optimization.

If you enjoy working with data, this role offers the opportunity to transform information into actionable business insights.

You'll:

• Track marketing performance across websites, CRM, email, and sales systems.
• Monitor lead generation from first interaction through closed business.
• Build dashboards and reports for campaigns, website traffic, landing pages, and digital engagement.
• Analyze trends and identify opportunities to improve marketing effectiveness.
• Present meaningful recommendations that help increase conversions and marketing ROI.

More than experience, we're looking for someone with the right mindset.

You are someone who:

• Loves learning new technology.
• Enjoys solving problems.
• Thinks proactively and brings solutions.
• Has excellent attention to detail.
• Enjoys working with both creative projects and data.
• Communicates well with teammates across the organization.
• Takes ownership of projects from start to finish.
• Has humility, integrity, curiosity, and a growth mindset.
• Wants to continuously improve both personally and professionally.

We're open to candidates with varying levels of experience who demonstrate strong potential.

Ideal qualifications include:

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• Experience with WordPress or other content management systems.
• Experience with email marketing platforms such as ActiveCampaign, HubSpot, Mailchimp, or similar.
• Familiarity with Google Analytics and digital marketing reporting.
• Basic understanding of SEO best practices.
• Comfortable learning new marketing technologies.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Experience with HTML/CSS or CRM systems is a plus but not required.

In this role, you'll help:

• Grow website traffic and improve user experience.
• Increase marketing-qualified leads.
• Launch successful email marketing campaigns.
• Deliver accurate reporting that drives smarter marketing decisions.
• Strengthen the SDMyers digital brand.
• Support company growth through measurable marketing results.

This position is based in our Tallmadge, Ohio office in a professional, collaborative environment where teamwork and continuous improvement are valued.

The role primarily involves desk and computer work, with occasional lifting of up to 25 pounds.

At SDMyers, we believe work should be meaningful.

We invest in our people, encourage innovation, celebrate continuous learning, and strive to create a workplace where employees can do their best work while growing both professionally and personally.

If you're looking for a career where your contributions matter and your ideas can make a lasting impact, we'd love to hear from you.

Apply today and help shape the future of digital marketing at SDMyers.