About The Role
As a Digital Marketing Specialist in our Marketing department, you will be a key driver of digital initiatives focused on generating high-quality sales leads and supporting revenue growth. This salaried, full-time role is responsible for planning, executing, and optimizing digital campaigns across multiple channels, with a strong emphasis on measurable outcomes and pipeline contribution. You will leverage marketing automation, CRM, and analytics tools—particularly HubSpot—to design and manage targeted campaigns for our manufacturing-focused audience, ensuring alignment with sales objectives and broader business goals.
What You'll Do
- Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display, and organic social to drive qualified sales leads.
- Develop and manage lead-generation programs tailored to manufacturing industry audiences, including gated content, landing pages, and nurture workflows.
- Build, segment, and maintain email lists and automated workflows in HubSpot to support lead nurturing, re-engagement, and customer lifecycle campaigns.
- Create, test, and refine landing pages and forms within HubSpot and related tools to maximize conversion rates and lead quality.
- Collaborate closely with Sales to align campaigns with pipeline targets, refine lead qualification criteria, and improve lead handoff processes.
- Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using HubSpot and other analytics platforms.
- Conduct A/B testing across creatives, messaging, and targeting strategies to continually improve campaign effectiveness.
- Support SEO and content initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
- Manage and optimize paid media budgets to ensure efficient cost-per-lead and return on ad spend.
- Stay current on digital marketing best practices, tools, and trends, particularly those impacting B2B and manufacturing markets, and recommend enhancements to our programs.
Qualifications
- Proven experience in a digital marketing role with a strong focus on lead generation and performance-based campaigns.
- Demonstrated proficiency in HubSpot Marketing Hub (or comparable marketing automation platform), including email campaigns, workflows, lead scoring, and reporting.
- Experience marketing to or working within the manufacturing industry, with an understanding of typical buyer journeys and decision-making processes.
- Solid understanding of core digital marketing channels, including email, SEO/SEM, paid social, display, and website/landing page optimization.
- Hands-on experience building and optimizing landing pages, lead capture forms, and conversion paths.
- Ability to analyze campaign performance data, extract insights, and translate findings into actionable optimizations.
- Strong collaboration skills, with experience working closely with Sales and other cross-functional teams to align on goals and messaging.
- Excellent written and verbal communication skills in English, with the ability to tailor messaging to technical and non-technical stakeholders.
- Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.