Digital Marketing Specialist

Powering Growth Through Digital Innovation

Under the direction of the E-Business Manager, the Digital Marketing Specialist supports digital growth through data-driven content, search optimization, and customer-centric experiences across Hilti Online. This role works cross-functionally with marketing, analytics and other stakeholders to improve content discoverability and digital adoption. The Digital Marketing Specialist also combines strong analytical skills with a creative mindset to deliver high-quality user experiences and surface insights that inform digital strategy and improve business outcomes.

What You'll Bring

• This position is not eligible for employer-sponsored work authorization or visa sponsorship (including initial, transfer, or extension), and candidates must be authorized to work in the United States at the time of application and remain authorized for the duration of employment without the need for sponsorship.
• Bachelor's Degree required with a focus in marketing, communications, sales, technology, or related business area of study preferred
• Minimum three (3) years of related sales, digital marketing or E-commerce experience
• Working knowledge of SEO principles, keyword research, and content optimization
• Experience with Contentful or other content management systems
• Experience in data analysis techniques and tools such as Google Analytics (GA4), Google Search Console or similar platforms
• Demonstrated ability to work in a fast-paced environment
• Demonstrated ability to conduct independent research
• Ability to identify opportunities for improvement and support optimization initiatives
• Strong attention to detail, with a passion for continuous improvement
• Ability to manage multiple projects and deadlines simultaneously
• Excellent written and oral communications skills
• Ability to work independently while collaborating across cross-functional teams
• Strong computer skills, including MS SharePoint, Outlook, Word, PowerPoint, and Excel
• Established skills in organization, time management, and prioritization

Legal Notice

Hilti Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we're driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you'll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you'll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.