Digital Marketing Specialist

The Digital Marketing Specialist is responsible for managing and improving the performance of Desert Financial Credit Union’s owned digital channels, including the website, email, digital advertising, ATMs, digital signage, online banking, digital applications, and other member-facing digital experiences. This role contributes to the planning and execution of digital creative initiatives, helping ensure a consistent, user-friendly, and engaging experience across all digital touchpoints.

The position blends creative craft with a digital-first, mobile-first, user-centered performance mindset, ensuring every asset and experience is on-brand, intuitive, and optimized for the channel it lives in. This is a hands-on role responsible for both design production and cross-functional collaboration. The Digital Marketing Specialist ensures that monthly creative deliverables are published on schedule.

This role works within Digital Marketing and maintains a partnership with the Creative Team to ensure alignment with brand standards, creative quality, and design best practices.

What you will do here:

Digital Design and Production

Leverage AI-powered productivity tools to scale creative output, improve efficiency, and accelerate speed to market across digital deliverables

Read and analyze performance data for creative and provide recommendations for optimization

Design and produce digital assets across owned and paid channels, including but not limited to online banking ads, website pages, email templates, and digital ads

Manage digital advertising on owned channels, including online and mobile banking platforms, digital signage and other systems as needed

Apply UI/UX best practices to design intuitive, user-centered digital experiences that improve usability and conversion

Create responsive, mobile-first prototype/designs in programs like Figma optimized for performance across devices, screen sizes, and email/web rendering environments

Prepare, optimize, and deploy assets, ensuring proper file formats, specs, and quality across platforms

Collaboration and Project Execution

Partner with web developers, lifecycle/marketing automation, designers, content, and channel strategy teams to deliver design assets that are production-ready and technically feasible

Collaborate with stakeholders to gather requirements and incorporate user feedback and usability findings into design iterations

Manage and organize digital design files and assets within the team’s digital asset management and file systems

Design Systems and Brand Consistency

Build and maintain reusable design components, UI/UX patterns, templates, and layouts that support speed to market and brand consistency across digital touchpoints

Ensure all creative adheres to brand standards, legal/compliance requirements, and disclosure guidelines for financial services marketing

Design with accessibility in mind, applying inclusive design principles and supporting accessibility standards across digital deliverables

Testing, Optimization, and Iteration

Support A/B testing and experimentation by developing creative variants, analyzing results, identifying performance trends, and recommending design and experience optimizations based on data and insights

Apply usability testing and user research findings to continuously improve the member experience across digital properties

Stay current on digital design, UI/UX, and accessibility trends, tools, and best practices, bringing fresh ideas to elevate the member experience

Perform other job duties as required.

What you will need:

Bachelor's degree in Marketing, Communication, Business, or another related field preferred.

Equivalent combination of experience and education required.

4+ years of professional design experience, with a focus on digital deliverables (web, email, digital ads) and UI/UX design required.

Experience with Google Analytics 4 (GA4) and digital analytics, including analyzing website traffic, user behavior, engagement, conversion paths, and campaign performance required.

Ability to interpret digital performance data and translate insights into actionable recommendations for creative, UI/UX, content, and conversion optimization required.

Proficiency with Figma or similar tools required.

Proficiency with Adobe Creative Cloud required.

Portfolio demonstrating strong digital design and UI/UX skills across multiple channels and formats required.

Strong understanding of digital marketing, measurement, and conversion optimization principles, including A/B testing, KPI analysis, campaign performance, and data-informed design optimization required.

Working knowledge of designing for digital environments, including responsive/mobile-first design and email/web constraints required.

Strong understanding of layout, typography, color, visual hierarchy, and UI/UX principles required.

Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment required.

Strong communication and collaboration skills, with the ability to work cross-functionally with marketing, web, and creative teams required.

Experience with prototyping and usability testing tools and methods preferred.

Experience designing within a CMS and/or marketing automation platform (e.g., Salesforce Marketing Cloud, Optimizely, HubSpot) preferred.

Familiarity with basic HTML/CSS as it relates to email and web design preferred.

Experience with motion graphics and/or animation preferred.

Experience working in a regulated industry (e.g., financial services) preferred.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.