Digital Marketing Specialist - Modesto, CA

ABOUT US

About The Save Mart Companies

The Save Mart Companies operates over 200 stores in neighborhoods across California, Western Nevada, Oregon, and Washington under the Save Mart, Lucky, FoodMaxx, and Roth''s and Chuck''s Fresh Market banners. Proud to be one of the West Coast's largest regional, full-service grocery chains, the Company and its 11,000 associates take extra care to provide customers with the freshest food for their families at affordable prices. The Save Mart Companies' philanthropic non-profit organization, The CARES Foundation, provides vital resources for children and families and has donated over $5 million to local communities.

We are currently recruiting for the position of:

Digital Marketing Specialist - Modesto, CA

Job Summary:

The Digital Marketing Specialist is responsible for the end-to-end execution of digital marketing programs across email, push notifications, paid media, and retail media channels. Reporting to the Director of Digital Marketing & Retail Media, this role serves as a key operational partner to internal stakeholders and external vendors, ensuring that all digital programs are delivered accurately, on schedule, and in alignment with business objectives This position requires a highly organized, detail-oriented professional who can flex and manage multiple workstreams simultaneously while maintaining a high standard of quality across all digital touchpoints.

Responsibilities:

• Content & Creative Operations

• Proof and quality-check all digital creative assets - including copy, visuals, emails, ads, and landing pages - to ensure accuracy, brand consistency, and compliance prior to publication

• Identify discrepancies and coordinate with the appropriate teams to resolve issues before content goes live

• Maintain and manage content calendars across digital channels, ensuring timely delivery of campaigns and evergreen content

• Draft and distribute internal program communications to keep cross-functional business partners informed on timelines, initiative details, and deliverables

• Channel Execution & Testing

• Proof email campaigns, ensuring content accuracy and adherence to brand standards

• Schedule and manage push notifications, website content, and landing pages across digital platforms

• Coordinate and schedule A/B tests for email and push notification campaigns; pull reporting and present findings to inform channel strategy and optimization

• Digital Program Management

• Coordinate digital programs from initiation through completion, including planning, cross-functional coordination, execution, and post-program reporting

• Partner with the merchandising organization to align marketing campaigns with product assortment, promotions, and key selling moments, and collect all necessary information to support digital execution

• Coordinate timelines, deliverables, and approvals across multiple internal teams and departments, proactively identifying and resolving calendar conflicts

• Vendor & Partner Coordination

• Serve as a primary point of contact for vendors and third-party partners, cultivating strong working relationships and ensuring smooth project execution

• Collect required assets, specifications, and information from external partners to support the execution of digital events

• Manage billing and invoicing processes associated with digital events and external partnerships, ensuring accuracy and timely processing

• Reporting & Analytics

• Pull, compile, and distribute performance reports across digital channels (email, push, web, paid media, etc.) on a regular and ad hoc basis

• Review reporting and note nuances and actionable insights for internal stakeholders and marketing team

• Track campaign performance, flag anomalies, and identify opportunities for optimization

• Maintain reporting documentation and dashboards to support ongoing visibility into channel performance

Some of our competitive offerings include generous benefits packages (Health, Dental, Vision, Life and AD&D, 401K), tuition reimbursement and scholarship opportunities, vacation and personal holidays, and in-store purchase discounts.

Hiring pay range: $29.18 - 32.00

Requirements (Knowledge, Skills and Abilities):

• Demonstrated experience with email marketing and push notification platforms (e.g., Mailchimp, Airship, or equivalent)
• Experience with A/B testing methodologies and content calendar management
• Strong proofreading and copywriting skills with exceptional attention to detail
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Strong written and verbal communication skills, including experience developing business-facing communications
• Proficiency with project management platforms, analytics tools, and Microsoft Office Suite or Google Workspace
• Knowledge of digital design concepts by channel

Preferred:

• Familiarity with paid media platforms (e.g., Meta Ads, Google Ads) and/or retail media program execution
• Proficiency in analytics tools such as Google Analytics or similar platforms
• Experience working cross-functionally with merchandising, e-commerce, or creative teams
• Exposure to digital event billing or vendor management processes
• Experience in grocery, retail, or a related industry

Education: 4 Year/Bachelors Degree and/or equivalent experience/training in Marketing, Communications, Business, or a related field

Experience: 2 minimum years experience in digital marketing, marketing operations, or a related discipline

Other: Must be able to work overtime when needed

Work Environment:Office

Reference: req41878

Follow us:

Instagram: @savemart

Facebook: Save Mart

YouTube: @savemartsupermarkets

LinkedIn: The Save Mart Companies

The Save Mart Companies is an Equal Opportunity Employer, and we welcome resumes from individuals who will contribute to our diverse workforce.