Massanutten Resort
Job Summary
The Digital Marketing Specialist supports the execution, optimization, and reporting of Massanutten Resort’s digital marketing efforts. This role assists with campaign builds, landing page creation, SEO monitoring, and performance reporting across Massanutten Resort, Wilderness Resort, Massanutten Vacations, and other subsidiaries of Great Eastern Resort Corporation. The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable acquisition, conversion, and revenue growth. The ideal candidate is detail-oriented, analytical, and eager to stay current with digital marketing tools and trends.
2–4 years of experience in digital marketing, paid media, or SEO
Hands-on experience with Google Ads and Meta Ads campaign setup and monitoring
Strong working knowledge of Google Analytics (GA4), UTMs, and traffic/conversion reporting
Familiarity with website content management systems (CMS) and landing page testing tools
Ability to compile and present campaign performance data using Excel and PowerPoint
Experience working with Canva or other creative design tool to generate Ad content at scale
Strong organizational and project management skills
Preferred
Agency experience
Hospitality, resort, or travel industry marketing experience
Experience with A/B testing and landing page optimization
Knowledge of CRM-integrated digital campaigns and email retargeting
Familiarity with data visualization tools (Google Data Studio/Looker, Tableau, or Power BI)
Experience working with external vendors or digital agencies
Benefits
1. ESOP (Employee Stock Ownership Plan) Retirement Plan Paid by Employer
2. Medical, Dental, Vision, and Life Insurance
3. Free resort amenities & discounts
4. RCI Exchange Vacation Plan
5. Discounts on hotel and resort accommodations
Typical Schedule
For more information, contact Hannah Magee at
hmagee@massresort.com