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Digital Marketing Specialist

Tata Consultancy Services Ltd

Irving, TX

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JOB DETAILS
SALARY
$75,000–$95,000 Per Year
SKILLS
Acceptance Testing, Agile Programming Methodologies, Analysis Skills, Atlassian JIRA, Authentication, Banking Services, Campaigns, Customer/Client Research, DevOps, Email Campaign, Finance Software, Git, Improvement Metrics, Marketing Communications, Marketing Software, Marketing Strategy, Mobile Applications, Onboarding, Online Marketing, Organizational Development/Management, Performance Management, Performance Metrics, Problem Solving Skills, Process Improvement, Production Support, Public/Media/Press/Analyst Relations, Quality Assurance, Regulations, Requirements Management, Return on Investment (ROI), Risk Analysis, Scrum Project Management and Software Development, Security Auditing, Social Media, Source Code/Configuration Management (SCM), Statistics, Storytelling, Team Player, Technical Delivery, Technical Strategy, Technical/Engineering Design, Time Management, User Experience Design (UXD)
LOCATION
Irving, TX
POSTED
2 days ago

Must Have Technical/Functional Skills

Core Technical Skills

  • Results-driven marketing and communications professional with hands-on experience in public

Relations and digital marketing.

  • Proven ability to create and execute social media and email campaigns, driving engagement,

audience growth, and improved performance metrics.

  • Skilled in developing brand-aligned content and supporting multiple PR campaigns in fast-paced, deadline-driven environments.
  • Strong analytical background, leveraging data insights and statistical techniques to optimize marketing strategies and ROI.
  • Experience in internal communications, process improvement, and enhancing organizational initiatives such as onboarding and policy updates.
  • Combines creative storytelling with technical and strategic problem-solving to deliver impactful marketing and communication solutions.

Delivery & Engineering Collaboration

  • Hands-on experience working in Agile/Scrum teams
  • Ability to translate functional requirements and UX designs into technical deliverables
  • Strong collaboration skills with backend, web, QA, DevOps, and product teams
  • Experience in supporting UAT, production releases, and post-production fixes
  • Ability to estimate effort, identify risks, and raise technical dependencies early

Tools & Practices

  • Version control using Git
  • Experience with JIRA, Confluence, and Agile reporting
  • Exposure to crash analytics and monitoring tools

Functional / Domain Skills (Good to have)

  • Experience building digital banking or financial mobile applications
  • Understanding of authentication flows, payments, accounts, transactions, and customer data handling
  • Exposure to regulatory, security, and audit requirements in BFSI environments

Salary Range: $75,000 to $95,000 per year

About the Company

T

Tata Consultancy Services Ltd