Digital Marketing Specialist

Tata Consultancy Services Ltd

  • Irving, TX
  • 30+ days ago
  • $75,000–$95,000 Per Year

Highlights

Proven ability to create and execute social media and email campaigns, driving engagement, audience growth, and improved performance metrics. Combines creative storytelling with technical and strategic problem-solving to deliver impactful marketing and communication solutions.

Numbers & Facts

LocationIrving, TX
Salary$75,000–$95,000 Per Year

Description

Must Have Technical/Functional Skills

Core Technical Skills

  • Results-driven marketing and communications professional with hands-on experience in public

Relations and digital marketing.

  • Proven ability to create and execute social media and email campaigns, driving engagement,

audience growth, and improved performance metrics.

  • Skilled in developing brand-aligned content and supporting multiple PR campaigns in fast-paced, deadline-driven environments.
  • Strong analytical background, leveraging data insights and statistical techniques to optimize marketing strategies and ROI.
  • Experience in internal communications, process improvement, and enhancing organizational initiatives such as onboarding and policy updates.
  • Combines creative storytelling with technical and strategic problem-solving to deliver impactful marketing and communication solutions.

Delivery & Engineering Collaboration

  • Hands-on experience working in Agile/Scrum teams
  • Ability to translate functional requirements and UX designs into technical deliverables
  • Strong collaboration skills with backend, web, QA, DevOps, and product teams
  • Experience in supporting UAT, production releases, and post-production fixes
  • Ability to estimate effort, identify risks, and raise technical dependencies early

Tools & Practices

  • Version control using Git
  • Experience with JIRA, Confluence, and Agile reporting
  • Exposure to crash analytics and monitoring tools

Functional / Domain Skills (Good to have)

  • Experience building digital banking or financial mobile applications
  • Understanding of authentication flows, payments, accounts, transactions, and customer data handling
  • Exposure to regulatory, security, and audit requirements in BFSI environments

Salary Range: $75,000 to $95,000 per year

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