Digital Marketing Specialist III: 26-02371

Primary Skills: Paid Media Strategy (advanced), Localized Marketing (advanced), Budget Management (intermediate), MarTech Evaluation (intermediate), Cross-Functional Leadership (advanced). Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Primary Skills: Paid Media Strategy (advanced), Localized Marketing (advanced), Budget Management (intermediate), MarTech Evaluation (intermediate), Cross-Functional Leadership (advanced)
Contract Type:  W2
Duration: 7 months (Possible Extension)
Location: San Diego, CA
Pay Rate: $55-57/hr on W2 basis


Job Summary: 

This role will spearhead the marketing strategy for a local assisted tax program, blending national and hyper-local targeting to drive market-level success. You will architect and execute campaigns, manage digital media budgets, and champion the program's vision across various internal teams. The ideal candidate is a seasoned digital marketer with a proven ability to influence and lead through collaboration, aiming to optimize performance and expand the program's reach.

Key Responsibilities:

• Develop and implement integrated marketing strategies for local markets.
• Manage and optimize digital media budgets for maximum ROI.
• Lead cross-functional collaboration with creative, data, and go-to-market teams.
• Analyze campaign performance and report on key metrics to leadership.
• Identify and recommend new marketing technologies to enhance local targeting.
• Demonstrated experience in DMA-level or local marketing strategies.
• Strong understanding of digital marketing and media performance metrics.
• Proven ability to influence stakeholders without direct authority. Experience in digital marketing with a focus on driving local or retail-level execution for enterprise brands is preferred.

Must-Have Skills:

• 7+ years in paid media with a digital focus, including demonstrated success leading DMA-level or local marketing strategies with measurable business impact. 
• Deep digital marketing and technical expertise, with a track record of driving revenue growth through paid media. 
• Proven experience growing a new product or program for an enterprise-level brand, ideally with local or retail-level execution. 
• A master storyteller who uses data to craft compelling narratives for both analysts and executive leadership. 
• Strong strategic thinking — able to set ambitious goals and pivot quickly in response to market changes. 

 

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in Tech Staffing
As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!