Digital Marketing Specialist

Job Summary:

We are seeking an execution-focused, autonomous Digital Marketing Specialist to own our customer lifecycle marketing and community management channels. In this role, you will take the lead on maximizing the lifetime value of the high-volume traffic driven by our large-scale paid media campaigns, focusing entirely on maximizing customer lifetime value and brand loyalty across distinct corporate properties.

As a mid-level professional, you will manage day-to-day operations independently, acting as the connective tissue between our creative, website, and performance marketing teams. You will turn newly acquired shoppers into loyal, repeat customers while fostering a highly engaged, well-moderated online community, ensuring high lifetime value (LTV) and brand loyalty across every touchpoint.



Supervisory Responsibilities:

None

Duties and Responsibilities:

Email & SMS Lifecycle Marketing

Campaign Ownership: Independently strategize, build, copywrite, and deploy the promotional email and SMS marketing calendars for both brand properties.

Automated Flow Optimization: Design, implement, and continuously A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.

Database Management and Segmentation: Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging. 

Reputation & Community Management

Review & Listing Oversight: Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.

Social & Forum Moderation: Monitor and engage with customer comments, direct messages, and brand mentions across social channels and forums (e.g., Reddit, Quora) to protect brand voice and resolve customer friction. 

Brand Voice & Trust: Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.

Forums and Social Listening: Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement. 

Organic Content Distribution & Social Strategy

Publishing Management: Partner closely with the Creative Content Specialist to schedule, format, and distribute finished assets across YouTube, Instagram, Facebook, and LinkedIn.

Strategic Copywriting: Craft high-performing social captions, platform descriptions, hooks, and titles tailored to each social platform's best practices.

Cross-Channel Alignment: Coordinate organic social rollout schedules to seamlessly mirror current website promotions, product launches, and seasonal campaigns.

Data Analysis & KPI Reporting

Analytics Tracking: Leverage Google Analytics 4 (GA4) and marketing performance dashboards to track, compile, and interpret retention and organic KPIs. 

Insight Delivery: Prepare clean weekly and monthly organic performance reports for senior leadership, translating data trends into actionable content and email strategy adjustments.

Event & Trade Show Coordination (Special Projects)

Event Execution: Take the tactical lead on our trade shows, managing logistics, booth marketing collateral coordination, vendor timelines, and promotional outreach leading up to and following the event.

Required Skills/Abilities: 

Experience: Miniumum of 2 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.

Technical Tool Proficiency: Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools. 

Advanced Copywriting Skills: Exceptional written communication skills with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.

Execution Autonomy: Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.

Data Literacy: Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth. 

Education and Experience:

Education: Bachelor’s degree in Marketing, Communications, Business Administration, English, or a related field. (Equivalent direct, provable on-the-job corporate experience may be considered in lieu of a degree).

Professional Experience: Minimum of 2 years of full-time, dedicated digital marketing experience, specifically with managing email lifecycle marketing and community engagement.

Track Record: Proven success autonomously managing multi-channel content calendars and deploying email marketing campaigns that require minimal managerial oversight.

Industry Context (Preferred but not required): Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments is highly desirable. 

Physical Requirements: 

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times. 



Job Classification: Salary, exempt

Reporting Structure: Reports to Director of eCommerce