OVERVIEW: The Digital Marketing Specialist is an integral member of the MarineMax marketing team, responsible for online inventory management, videography, photography, and social media content creation. This hands-on role ensures our boats and yachts are professionally photographed, filmed, accurately represented online, and promoted through engaging digital content. The ideal candidate is creative, organized, detail-oriented, and proactive, with the ability to independently manage multiple priorities and deadlines.
KEY RESPONSIBILITIES:
- Manage the digital presentation of new and pre-owned inventory, ensuring boats and yachts are professionally photographed, filmed, accurately represented, and published within established timelines.
- Maintain accurate and compelling online inventory listings, including descriptions, specifications, photography, video, and other digital content.
- Routinely audit online inventory to identify and correct missing, outdated, or inaccurate content and ensure vessels are properly staged and presented according to MarineMax brand standards.
- Coordinate with Sales, Inventory, and Marketing to prioritize new arrivals, featured models, and inventory requiring additional digital support.
- Produce and edit high-quality boat walkthroughs, inventory features, Reels, event recaps, lifestyle content, and other digital media.
- Capture professional photography and video for inventory, events, boat shows, Getaways!, deliveries, customer experiences, and other marketing initiatives.
- Manage and maintain an organized library of photo and video assets for ongoing marketing use.
- Manage the MarineMax location-specific organic social media presence and content calendar across relevant platforms.
- Create, schedule, and publish engaging photo and video content across Instagram, Facebook, YouTube, TikTok, and other applicable digital channels.
- Proactively identify opportunities for compelling content and stay current on social media trends, emerging formats, and industry best practices.
- Monitor social media and content performance and identify opportunities to increase reach, engagement, follower growth, and lead generation.
- Collaborate with Sales, Marketing, Inventory, Store Management, and other internal teams to develop content that supports inventory movement, brand awareness, and lead generation.
- Provide photo, video, and social media coverage for events, boat shows, store initiatives, and other marketing activities, including occasional evenings and weekends.
- Monitor OEM, competitor, and industry content to identify trends, creative opportunities, and ideas that can enhance MarineMax digital marketing efforts.
- Take ownership of assigned projects, manage multiple priorities and deadlines, and complete work independently with minimal follow-up.
- Perform additional duties as assigned.
KEY SKILLS:
- Experience in videography, photography, video editing, content creation, or social media management.
- Proficiency with professional camera equipment and editing software such as Adobe Premiere Pro, Lightroom, Photoshop, Final Cut Pro, or equivalent. Drone license preferred.
- Strong understanding of Instagram, Facebook, YouTube, TikTok, and short-form video.
- Strong visual eye and attention to detail, staging, composition, and brand presentation.
- Excellent organization, time management, and communication skills.
- Self-motivated, proactive, and comfortable working independently.
- Ability to work occasional evenings and weekends for events and boat shows.
- Marine or boating experience is a plus.
- Portfolio or examples of previous photo, video, and social media work preferred.
KEY RESULTS:
- Boats are fully online within 15 days of arrival, and yachts are fully online within 30 days of arrival.
- Online inventory listings feature professional, accurate, and well-staged photography, video, descriptions, and specifications that meet MarineMax brand standards.
- Consistently produce high-quality inventory, lifestyle, event, and short-form video and social media content to support marketing and inventory objectives.
- Demonstrate measurable improvement in social media reach, engagement, follower growth, and lead generation through effective content strategy and execution.