Overview:
GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.
This position will be located in the DC/MD/VA area and will be mostly remote. Looking for an individual local to the position location to be able to attend events in the DC/MD/VA area.
Responsibilities:
GovCIO is seeking a digital marketing specialist to join our team. Reporting to the Digital Marketing Director, this role will help develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.
You might be a good fit for this role if you’re excited about optimizing and growing a top-notch digital marketing program.
Responsibilities
- Work to grow our engaged audience and CRM database through organic and paid channels
- Support continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement
- Manage frequency and distribution of digital marketing campaigns
- Segment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic data
- Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees
- Craft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversions
- Maintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organization
- Update and optimize website content, including SEO best practices and ongoing content updates
- Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives
Qualifications:
Required Skills and Experience
- Bachelor's with 2-5 years (or commensurate experience)
- Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting
- Experience with writing copy for web, email and/or digital ads
- Experience with event marketing and attendee communications
- Strong attention to detail and organizational skills
Preferred Skills and Experience
- HubSpot CRM or other CRM experience
- Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush
- Experience in federal government, IT, media or related industry is a plus
Posted Salary Range:
USD $75,000.00 - USD $85,000.00 /Yr.