Digital Marketing & SEO Manager

Position Summary
A&E Plumbing, Heating & Air is seeking a highly motivated Digital Marketing & SEO Manager to take ownership of our online presence and continue building one of the strongest digital marketing programs in the HVAC and plumbing industry.
This position is responsible for increasing website traffic, improving search engine rankings, generating qualified leads, growing our local market presence, and maintaining our reputation across every digital platform.

This is not simply a social media position. The ideal candidate understands digital marketing as a complete system—including SEO, content strategy, local search, website optimization, analytics, Google Business Profile management, conversion optimization, email marketing, and paid advertising.

Success in this role will be measured by measurable improvements in traffic, rankings, leads, and revenue.
This position owns A&E's digital marketing program. The successful candidate is expected to identify opportunities, prioritize projects, execute improvements, measure results, and continuously maintain our digital presence—not simply complete assigned tasks. We are looking for someone who takes initiative, thinks strategically, and treats our marketing as an ongoing business asset.

Primary Responsibilities
Website Management & SEO
• Manage and continually improve the company website.
• Optimize all pages for SEO and user experience.
• Build and maintain city-specific landing pages.
• Create and optimize service pages.
• Implement schema markup throughout the website.
• Improve page speed and Core Web Vitals.
• Maintain internal linking strategy.
• Optimize metadata, headings, images, and URLs.
• Monitor Google Search Console and resolve technical SEO issues.
• Maintain XML sitemaps and indexing.

Content Marketing
• Develop and maintain an annual content calendar.
• Write or coordinate high-quality blog articles.
• Refresh existing content to improve rankings.
• Create localized content targeting specific service areas.
• Add calls-to-action that improve lead generation.
• Build pillar pages and topic clusters.
• Create FAQs and educational homeowner resources.
• Ensure content follows E-E-A-T best practices.

Local SEO
• Manage Google Business Profiles.
• Maintain accurate business information across all platforms.
• Publish Google Posts regularly.
• Respond to customer reviews.
• Develop and execute review generation campaigns.
• Optimize service areas.
• Manage business listings and citations.
• Improve local search rankings across Oregon and Washington markets.

Social Media Management
• Develop a monthly social media calendar.
• Produce Facebook and Instagram content.
• Create Reels, Stories, educational videos, and before/after content.
• Coordinate photography and video with technicians.
• Manage community engagement.
• Respond to comments and messages.
• Track engagement metrics.

Email Marketing
• Create customer newsletters.
• Build automated email campaigns.
• Develop seasonal marketing campaigns.
• Support membership growth campaigns.
• Build lead nurturing campaigns.

Lead Generation & Conversion Optimization
• Improve website conversion rates.
• Optimize landing pages.
• Manage calls-to-action throughout the website.
• Improve online scheduling conversions.
• Monitor user behavior using analytics tools.
• Recommend improvements based on performance data.

Analytics & Reporting
Track and report:
• Website traffic
• Organic rankings
• Local rankings
• Google Business Profile performance
• Leads generated
• Conversion rates
• Social media growth
• Paid advertising performance
• ROI on campaigns
Provide monthly reports that include:
• Completed work
• Performance metrics
• Wins
• Challenges
• Next month's priorities

Brand Management
Maintain consistency across:
• Website
• Social media
• Advertising
• Printed materials
• Vehicles
• Uniforms
• Photography
• Email templates
• Google Business Profiles
• Directory listings

Paid Advertising
• Manage Google Ads.
• Manage Local Service Ads.
• Manage Meta advertising campaigns.
• Track advertising ROI.
• Improve cost per lead.
• Optimize campaigns based on performance.

Additional Responsibilities
• Coordinate photography and video production.
• Assist with recruiting marketing.
• Support community outreach events.
• Design marketing materials when needed.
• Coordinate promotional campaigns.
• Maintain marketing asset library.

Qualifications
Preferred:
• 3+ years of digital marketing experience
• Experience with local SEO
• Experience managing Google Business Profiles
• Experience with HubSpot
• Experience with Google Analytics 4
• Experience with Google Search Console
• Experience with SEMrush or similar SEO tools
• Experience with WordPress or HubSpot CMS
• Experience with Meta Business Suite
• Experience with Google Ads
• Experience with Canva or Adobe Creative Suite
• Strong writing and editing skills
• Photography and video editing experience
• Understanding of AI-assisted content creation

Skills & Abilities
The successful candidate should demonstrate:
• Excellent written communication
• Strong organizational skills
• Project management ability
• Analytical thinking
• Attention to detail
• Self-motivation
• Ability to prioritize multiple projects
• Data-driven decision making
• Creativity balanced with business objectives
• Ability to work independently

Key Performance Indicators (KPIs)
Success in this position will be measured by:
• Increase in qualified website traffic
• Improvement in search rankings
• Growth in organic leads
• Growth in Google Business Profile engagement
• Increase in customer reviews
• Improved website conversion rate
• Increased social media engagement
• Growth in membership signups
• Increased booked appointments from digital marketing
• Positive ROI on advertising campaigns

What Success Looks Like
Within the first year, the Digital Marketing & SEO Manager should:
• Increase qualified organic website traffic.
• Improve rankings for priority service keywords.
• Expand city-level search visibility.
• Maintain an active Google Business Profile.
• Execute a consistent content marketing strategy.
• Grow online reviews.
• Increase lead generation from digital channels.
• Continuously optimize the website using analytics and SEO best practices.