Digital Marketing Senior Consultant

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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

In accordance with Truist in-office expectations, this role will be in office 5 days/week. The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on Truist.com. You will lead channel-generated initiatives aligned to business strategy, along with continuously supporting Small Business Deposits and Digital Banking campaign activities. Partner with marketing and LOB stakeholders to align website experiences with business objectives, product priorities, and client needs. Drive content, experience, and functionality enhancements across Truist.com through collaboration with marketing, content, UX Design & Research, SEO, authoring, QA, and technology teams. Utilize analytics and client behavior insights to inform strategy, prioritize enhancements, and execute optimization initiatives that improve engagement, conversion, and revenue. Communicate performance results, recommendations, and business impact to stakeholders while championing a measurement-driven approach to digital experience management.

Duties of the Digital Marketing Strategist include:

1.      Research, develop and execute strategies for Truist digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s Small Business and Wholesale site sections and product lines.  Primary focus on Small Business deposit products and digital banking services.

2.      Partner with marketing partners, channel leads, and platform product owners to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.

3.      Demonstrate a solid understanding of the business owner behavior model and user journeys, and how both are applied to banking products and services.  Increase Truist product awareness, consideration, and acquisition by aligning business needs with Truist offerings.

4.      Leverage web analytics, site performance data, voice-of-client and user experience research to develop and refine digital marketing strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices.  Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.  

5.      Stay current on the changes taking place in the digital environment.  Research and evaluate industry trends, the competitive environment, and emerging technologies.  Adjust strategies accordingly to ensure Truist remains at a competitive advantage.

6.      Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

• Required Qualifications:
• The requirements listed below are representative of the knowledge, skill and/or ability required.  
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• 1.    
• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 2.    
• Five years of related experience or an equivalent combination of education and experience
• 3.    
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• 4.    
• Experience managing projects or project work streams and works as an Individual Contributor 
• 5.    
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• 6.    
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• 7.    
• Ability to provide direction, and mentor less experienced teammates 
• 8.    
• Proficient in Excel and PowerPoint

Preferred Qualifications:

• 1.    
• Master's degree or MBA and previous experience in the banking industry
• 2.    
• Experience developing digital marketing strategies that drive traffic and conversions
• 3.    
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
• 4.    
• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
• 5.    
• Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
• 6.    
• Working knowledge of American Disabilities Act (ACT) compliance requirements
• 7.    
• Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
• 8.    
• Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
• 9.    
• Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
• 10.    
• Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
• 11.    
• Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking

• Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Manual Dexterity / Keyboarding
• Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.Availability
• Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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