| Location | Rockville, MD |
| Salary | $72,567–$93,965 Per Year |
Digital Marketing Program Specialist II (Program Specialist II, Grade 21)
Salary
$72,567.00 - $115,363.00 Annually
Location
21 Maryland Ave Rockville MD 20850 USA
Job Type
Permanent
Job Number
2026-00655
Department
Department of Public Libraries
Division
LIB 71 Marketing and Communication
Opening Date
11/03/2026
Closing Date
11/10/2026 11:59 PM Eastern
FLSA
Exempt
About the Position
Please note: The salary range above represents this position's earning potential. The anticipated hiring range for this position will be $72,567 to $93,965, based on the candidate's qualifications and experience.
WHO WE ARE
MCPL has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1 million diverse customers.
Approximately 500 engaged and passionate staff provide services in 21 library locations and in community engagement using direct outreach and virtual assistance. MCPL is an open, inviting, and vital gateway to the information, ideas and enrichment that strengthens our county. A diverse, highly qualified staff continually assesses community needs and interests to support, encourage and inspire our customers.
MCPL believes in the right of all to learn and to grow. We value intellectual freedom, accountability, quality service, diversity, fairness, professional ethics, integrity of information and respect for our customers, our community, and ourselves. We are a learning organization that functions openly by exploring new ideas and using the collective talent, knowledge, and creativity of employees at all levels.
The Montgomery County Library System is committed to the full inclusion of all qualified individuals. MCPL values diverse perspectives, lived experiences, and cultures. MCPL encourages BIPOC (Black, Indigenous, and people of color), immigrants, women, LGBTQIA+, individuals with disabilities and veterans to apply. As part of this commitment, MCPL provides reasonable accommodation for persons with disabilities to participate in the job application or interview process and/or to perform the essential functions of the position.
WHO WE ARE LOOKING FOR
MCPL is looking for someone who is a creative, versatile digital marketer (Program Specialist II) ready to help connect our community with the information, ideas, and enrichment the library offers. This person will plan and run multichannel campaigns across social media, email, web, and paid digital advertising, choosing the right mix of channels for each audience and using data to strengthen results over time. They stay current on social media trends, platform changes, and emerging best practices, and bring fresh ideas that keep MCPL's digital presence relevant and engaging.
Our Marketing Communications team includes specialists in photography, graphic design, and video, and this role will work alongside them while also having the skills to cover that work when needed. Whether capturing photos at a library program, designing a social graphic, or editing a short video, the successful candidate can produce polished, on-brand content that reflects the energy and diversity of our 21 library locations.
Collaboration and organization are at the heart of this position. The Digital Marketing Program Specialist will partner with librarians, programming staff, and County departments to understand their goals and share their stories with over 1 million customers. With several campaigns often running at once, the successful candidate is skilled at managing multiple deliverables, setting priorities, and making sure deadlines are met without sacrificing quality. Strong writing skills, a commitment to accessibility, and an understanding of how to measure and communicate results are essential, as is a genuine belief in the right of all to learn and grow.
What Youll Be Doing
Essential Duties/Major Responsibilities:
Multichannel digital campaigns: Planning, building, and running digital marketing campaigns across social media, email, web, and paid channels. Choosing channels, audiences, messaging, and timing for each campaign. Managing paid social and search advertising within approved budgets. Coordinating campaign calendars with programming and branch staff.
Writing, scheduling, and posting content on MCPL social media channels: Monitoring and responding to comments and messages. Ensuring all content is accessible and ADA compliant.
Live coverage of library events. Staying current on platform changes and best practices.
Email marketing and editorial content: Writing, building, and sending the librarys digital newsletter and targeted email campaigns. Managing email lists and audience segments. A/B testing subject lines and content.
Digital analytics and reporting: Collecting and analysing data from social media, email, web, and advertising platforms. Tracking campaign results against goals. Producing monthly performance and trend reports for the management and executive teams. Recommending changes based on results.
Administrative marketing communications tasks: Supporting the Marketing Communications team with administrative tasks, customer assistance with digital resources, and other duties as assigned.
Please note the following additional details about this position:
No telework is available for this role, fully on site
Weekends and evenings may be required as needed
Minimum Qualifications
Experience: Two (2) years of professional experience related to marketing, communications, design or digital media
Education: Graduation from an accredited college or university with a Bachelors Degree.
Equivalency: An equivalent combination of education and experience may be substituted.
Medical exam protocol: This position requires completion of a pre-employment medical history form to assess your ability to safely perform the essential duties of the role
Preferred Criteria, Interview Preferences
All Applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications. Those applicants who meet minimum qualifications will be rated "Qualified," placed on the Referred List, and may be considered for an interview.
Preference for interviews will be given to applicants with experience in the following:
IMPORTANT INFORMATION
The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.
Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.
MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference.
All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicants responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.
This will establish an Eligible List that may be used to fill both current and future vacancies.
If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.
Montgomery County Ethics Law: Except as provided by law or regulation, the Countys "Public Employees" (which does not include employees of the Sheriffs office) are subject to the Countys ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.
Leave Benefits
Our generous leave package starts with non-MLS permanent and term employees earning 15 days of sick leave and 15 days of annual leave in their first year, as well as up to three additional personal days each calendar year. Positions in MLS earn 35 days of paid time off each year. In addition, we offer all employees 10 paid holidays. Our leave policies adhere to the Family Medical Leave Act of 1993, and we provide six weeks of paid parental leave for new parents.
Retirement Benefits
All permanent and term positions are eligible for robust retirement plans. Public safety positions are eligible for a defined benefit pension plan in which they are vested after only five years. Employees in non-public safety positions can participate in retirement plans that contribute up to 12 percent of their annual salary. All employees can also participate in a supplemental retirement plan, the 457 Deferred Compensation Plan, to contribute even more to their retirement goals.
Tuition Assistance & Student Loan Forgiveness
Montgomery County employees are eligible to participate in the Federal Public Service Loan Forgiveness Program. Participants who meet all requirements may qualify for forgiveness on the remaining balance on their Direct Loans after making 120 qualifying monthly payments under a qualifying repayment plan while working full-time in a qualifying public service position. To learn more about PSLF, please visit the Student Loan Repayment Benefits page. Our tuition assistance program allows you to receive up to $2,130 annually in tuition assistance to help you achieve a degree that supports your career path.
Free Mass Transit Benefit
County employees are entitled to use the RideOn Bus service for free with a valid County-employee ID. This benefit can be used any time of the day or evening, including weekends. We also offer a pre-tax flexible spending account to reduce the cost of other mass-transit options such as MARC trains and Metro.
Reduced Child and Health Care Costs
Working for Montgomery County also entitles permanent and term employees to participate in healthcare and childcare Flexible Spending Accounts. These plans allow eligible employees to save on a pretax basis for healthcare and dependent care costs incurred during the plan year.
Employee Wellbeing
We deeply care about your holistic wellness. Our award-winning wellness program, LiveWell, will support you in improving and maintaining your physical, mental, financial, social, and intellectual well-being.
Learn more about our wonderful benefits available to you once you join our team. Montgomery County Benefits
01
What is your highest level of completed education?
02
How many years of professional experience do you have related to marketing, communications, design or digital media?
03
Do you have experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens?
04
Please explain your experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A."
05
Do you have experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes?
06
Please explain your experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A."
07
Do you have experience producing short-form video for platforms like Instagram Reels, TikTok, and YouTube Shorts, from concept through editing?
08
Please explain your experience producing short-form video for platforms like Instagram Reels, TikTok, and YouTube Shorts, from concept through editing. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A."
Required Question
Employer Montgomery County (MD)
Address 101 Monroe Street
7th Floor
Rockville, Maryland, 20850
Phone 240-777-5000