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Digital Marketing Operations Specialist

Cotality

Austin, Texas

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JOB DETAILS
SKILLS
Application Programming Interface (API), Artificial Intelligence (AI), Automation, Business Intelligence, Campaigns, Data Cleaning, Data Collection, Data Lake, Data Modeling, Data Quality, Ecosystems, LinkedIn, Marketing, Multiplatform/Cross-Platform, Online Marketing, Performance Analysis, Quality Assurance, Real Estate, Reporting Dashboards, Salesforce.com, Spreadsheets, System Integration (SI), Systems Administration/Management, Test Plan/Schedule, Time Management, Time Tracking
LOCATION
Austin, Texas
POSTED
4 days ago
At Cotality, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description:

This is a high-execution role responsible for the end-to-end technical setup, monitoring, and reporting of digital campaigns. You will be the primary operator within our ad and email platforms, ensuring that data flows seamlessly across systems without the use of manual Excel sheets. This role focuses on technical precision, tracking integrity, and leveraging AI to automate production workflows.

Key Responsibilities

- Campaign Execution & Monitoring

• Platform Management: Set up and monitor all campaigns across ad platforms: Google Ads, Meta, LinkedIn, 6Sense, Reddit.

• Quality Assurance: Conduct a final review of all emails and landing pages, verifying links, tags, and tracking before deployment.

• AI Automation: Actively leverage AI tools to automate campaign creation, copy testing, and manual production tasks.

Data Flow & Technical Accuracy

• Systems Integration: Ensure data flows appropriately between 6Sense, HubSpot, Salesforce, and the data lake to eliminate manual audience management.

• Tracking Integrity: Manage all tracking parameters (UTMs, pixels, and event tags) to ensure clean data for attribution models.

• Audience Implementation: Deploy campaigns using verified "Audience IDs" to ensure targeting matches our centralized data strategy.

Reporting & Analytics POC

• Reporting Liaison: Serve as the primary point of contact for the Data & BI pod to ensure all campaign data is captured for reporting.

• Dashboard Accuracy: Monitor and validate performance data within dashboards to ensure executive reporting is accurate and timely.

• Operational Reporting: Build and maintain real-time monitoring reports for anonymous tactics to track full-funnel performance.

Job Qualifications:

• Execution Expertise: 4-6 years of hands-on experience in HubSpot and major paid ad platforms (Google, Meta, LinkedIn).

• Technical Proficiency: Strong understanding of data flows, API triggers, and marketing tracking (GTM, pixels, UTMs).

• AI Adoption: Demonstrated experience or high aptitude for using generative AI to streamline marketing operations.

• Efficiency Obsessed: A track record of replacing manual spreadsheets with automated system processes.

#LI-BH1

#LI-Hybrid

Annual Pay Range:
77,700 - 105,000 USD

Application Window:

This opportunity is expected to remain posted through the date identified below, subject to business needs.

2026-05-07

Thrive with Cotality

At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.

Highlights, depending on role classification, include:
  • Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
  • Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
  • Health: Multiple medical plan options with mental health and wellness support offerings.
  • Retirement: 401(k) with company match and vesting after one year.
  • Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
  • Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!

Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national

About the Company

C

Cotality