Sign upLog in

Digital Marketing Manager

redShift Recruiting

Rensselaer, NY

Apply
JOB DETAILS
SALARY
$25–$26 Per Hour
SKILLS
AP Stylebook, Advertising Creative, Best Practices, Blog, Business Services, Business-to-Business (B2B) Marketing, Campaigns, Content Development, Copy Editing, Creative Writing, Custom Media, Customer Relationship Management (CRM), Detail Oriented, Editorials, Email Marketing, Email Software, Journalism, Maintain Compliance, Marketing, Marketing Campaign, Marketing/Sales Collateral, Microsoft PowerPoint, Multitasking, Online Marketing, Organizational Skills, Project/Program Management, Recruiting/Staffing Agency, Retail Sales, Sales Prospecting, Schedule Development, Search Engine Optimization (SEO), Search Ranking, Social Media, Team Player, User Interface/Experience (UI/UX), Writing Skills
LOCATION
Rensselaer, NY
POSTED
30+ days ago
Are you a creative, detail-oriented, and organized marketing professional? Do you have a passion for crafting compelling messages that resonate with target audiences? If so, our well-established client is seeking a Digital Marketing Manager.  This is a temporary position located near East Greenbush, NY.
 
Responsibilities of the Digital Marketing Manager will include:
  • Develop, manage, and execute marketing projects for multiple business lines and products.
  • Collaborate closely with product experts to ensure accurate messaging, timing, execution, and reporting of multi-channel                     campaigns.
  • Serve as the primary point of contact for marketing emails. 
  • Responsible for maintaining list hygiene and setting up, testing, and running multiple campaigns across various service lines.
  • Create and implement integrated B2B marketing campaigns. This includes devising strategy, aligning internal teams, segmenting        audiences, creating email nurtures, promoting virtual events, and analyzing campaign results.
  • Collaborate with internal and external stakeholders to create content that aligns with our business objectives. Content may                 encompass email communications, blogs, social media posts, and sales collateral.
  • Identify prospects at different stages of the marketing funnel and craft engaging email content as needed to run targeted                     campaigns.
  • Maintain relationships with agencies and freelancers, providing clear content outlines, ensuring adherence to schedules, and             editing copy as necessary.
  • Perform other duties as assigned to support our marketing efforts.


Qualifications of the Digital Marketing Manager:
  • Bachelor's degree or equivalent work experience in content marketing, journalism, communications, advertising, or creative                 writing. An equivalent combination of education and experience is acceptable.
  • Must be a team player, capable of working collaboratively with diverse teams.
  • Three years minimum experience in editorial, digital editorial, and/or content strategy, as well as three years minimum experience       in running email automation campaigns.
  • Detail-oriented with strong multitasking and project management skills.
  • Proven track record of mastery of organic and paid social platforms. Experience with social media management tools like                   Hootsuite.
  • Experience leveraging a CRM platform and knowledge of SEO best practices.
  • Strong knowledge of AP Style.
  • Experience in marketing business services.
  • Demonstrated copywriting skills that have achieved organizational goals.
  • Demonstrable improvement of search rankings through SEO.
  • Experience with PowerPoint and project management systems.
  • Knowledge of UX best practices.
  • Experience in a non-retail sales position is a plus.
 
Pay for this position is commensurate with experience and education, ranging roughly from $25-26/hr.
 
 
To see a full listing of all our open positions, please visit:
 https://www.redshiftrecruiting.com/jobs-hiring-near-me
 
redShift Recruiting is the region's premier recruiting agency with over 100 years of combined experience in the recruiting field. We specialize in permanent, temporary, and temp-to-hire positions. Our superior service combined with our highly qualified and carefully selected bank of candidates sets us apart.
 
 

About the Company

r

redShift Recruiting