Our client, a consumer brands company based in Philadelphia, is hiring a Digital Marketing Manager to lead paid, organic, and email marketing efforts across a portfolio of retail and e-commerce brands. This role owns campaign strategy, budget allocation, and performance reporting, working closely with creative, sales, and analytics teams.
The ideal candidate has hands-on experience managing digital ad spend, running A/B tests, and translating campaign data into actionable recommendations. This is an on-site role based out of the company's Center City Philadelphia office, with regular collaboration across departments.
This is a full-time, direct-hire position offering a competitive salary, performance bonus eligibility, and a full benefits package.
Responsibilities
- Develop and execute digital marketing strategies across paid search, social, and email channels
- Manage monthly ad spend budgets and optimize campaigns for ROI
- Oversee content calendar and coordinate with the creative team on asset production
- Analyze campaign performance data and present findings to senior leadership
- Manage relationships with external agencies and media vendors
- Run A/B tests on landing pages, ad creative, and email campaigns
- Supervise a team of two marketing coordinators
- Track and report on KPIs including conversion rate, CAC, and ROAS
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 5 or more years of digital marketing experience
- Proven experience managing paid media budgets of $500,000 or more annually
- Proficiency with Google Analytics, Google Ads, and Meta Ads Manager
- Experience with email marketing platforms such as Klaviyo or HubSpot
- Strong analytical skills and comfort working with performance data
- Experience managing or mentoring junior team members
- Excellent written and verbal communication skills
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and paid holidays
- Annual performance bonus eligibility
- Hybrid work flexibility after 90 days
- Professional development stipend
- Life and disability insurance
- Commuter benefits