Job Title: Digital Marketing Manager - Michigan Sports & Spine
Location: Metro Detroit, Michigan (On-site with flexibility)
Company: Michigan Sports & Spine
About Us:
Michigan Sports & Spine is dedicated to providing comprehensive care for athletes and active individuals. We focus on delivering expert care and rehabilitation services to our community.
Job Description:
We are seeking a dynamic Digital Marketing Manager to spearhead our marketing initiatives. This role involves crafting and executing a cohesive marketing strategy that amplifies our brand and drives patient growth.
Key Responsibilities:
- Marketing Strategy: Develop and manage annual and quarterly marketing plans to promote services and increase patient inquiries.
- Social Media Management: Oversee social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) to engage our audience and promote our offerings.
- Paid Advertising: Launch and optimize campaigns across Meta, Google, and YouTube to ensure effective retargeting and conversion tracking.
- Content Management: Maintain our content calendar and ensure timely publication across all channels.
- Partnership Development: Cultivate and manage external partnerships with community organizations, sports teams, and healthcare professionals.
- Performance Reporting: Deliver monthly reports on marketing effectiveness with actionable insights.
Qualifications:
- 4+ years of experience in digital marketing, with hands-on experience in social media and paid advertising.
- Proven track record of running successful advertising campaigns and managing marketing budgets.
- Strong understanding of integrated marketing strategies and analytics.
- Excellent organizational skills and ability to meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing or a related field is preferred.
- Previous experience in healthcare, sports, or a related industry is a plus.
What Success Looks Like:
- A well-documented marketing plan and content calendar.
- Measurable growth in patient inquiries from digital channels.
- Successful management of community and business partnerships.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing relevant experience and achievements.
Join us in helping our community stay active and healthy!