Digital Marketing Manager

Overview: The Digital Marketing Manager serves as Auburn University at Montgomery's leader for organic social media marketing, responsible for developing and executing a comprehensive social media strategy that strengthens AUM's brand, engages prospective and current students, and supports enrollment growth. While social media is the primary focus, the Digital Marketing Manager also collaborates with the broader marketing team to integrate social media into university-wide marketing campaigns, enrollment initiatives, digital communications, and brand storytelling.

Overview:

The Digital Marketing Manager serves as Auburn University at Montgomery's leader for organic social media marketing, responsible for developing and executing a comprehensive social media strategy that strengthens AUM's brand, engages prospective and current students, and supports enrollment growth. Working collaboratively with the Marketing & Communications team, Enrollment Management, Creative Services, and Academic Affairs, this position transforms university stories into engaging, authentic content that builds community and inspires action.

 

This role leads AUM's organic social media presence across all major platforms by developing content strategies, managing editorial calendars, growing online communities, analyzing performance, and identifying emerging trends and opportunities. While social media is the primary focus, the Digital Marketing Manager also collaborates with the broader marketing team to integrate social media into university-wide marketing campaigns, enrollment initiatives, digital communications, and brand storytelling.

 

By combining creativity with analytics and strategic thinking, the Digital Marketing Manager ensures AUM delivers meaningful digital experiences that strengthen brand awareness, increase engagement, and support recruitment and enrollment goals.

 

Located in Alabama’s vibrant state capital, Auburn University at Montgomery is a fast-growing university on the rise. Don’t just take our word for it: The Princeton Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. 22 among regional universities in the South for the quality of undergraduate teaching and 38th among all public institutions in the region.

Qualifications:

• Bachelor’s degree in marketing, communications, project management, or related field.
• 3–5 years of experience managing social media marketing/communications projects or campaigns.
• Proven ability to lead complex, deadline-driven projects with multiple stakeholders.
• Strong communication, organizational, and problem-solving skills.

• Higher education or enrollment marketing experience.
• Familiarity with platforms such as ClickUp or similar project management tools.
• Experience developing content strategies for Gen Z audiences.

For full consideration, upload a resume and letter of interest. 

Equal Opportunity Compliance Statement:

AUBURN UNIVERSITY AT MONTGOMERY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER.
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Human Resources/ Affirmative Action/Equal Employment Opportunity (AA/EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the AUM community.