Affiliate Marketing, Analysis Skills, Artificial Intelligence (AI), Brand Marketing (Branding), Budgeting, Campaigns, Channel Management, Communication Skills, Cross-Functional, Customer Acquisition, Customer Relationship Management (CRM), Customer/Consumer Behavior, Data Analysis, Detail Oriented, Ecosystems, Gaming, Localization, Maintain Compliance, Market Tracking, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Media Campaigns, Monitor Regulations, Online Marketing, Pay-Per-Click Advertising, Performance Management, Performance Tuning/Optimization, Return on Investment (ROI), Revenue Growth, Search Engine Optimization (SEO), Social Media Marketing, Sports, Technical Writing, Trend Analysis, Website Conversion
Digital Marketing Manager
Department: 10-895 - Marketing - Marketing
Employment Type: Permanent - Full Time
Location: Canada - Remote
Description
Why Join DAZN Bet?
At DAZN Bet, we are opening up the world of betting and gaming for our customers-delivering an interactive, accessible, and social experience. As part of the DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique platform for fans across multiple regulated markets.
We are committed to providing a safe and responsible betting environment while delivering best-in-class entertainment experiences. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market.
You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels.
Salary Range: £65,000 - £75,000
This role can be based in Toronto Remote. The internal job title is Digital Marketing Manager
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
- Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectives
- Plan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and Email
- Drive customer acquisition, engagement, and conversion through performance-led marketing initiatives
- Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
- Own and evolve the SEO strategy, partnering with content and technical teams to improve organic performance
- Collaborate with CRM, content, and design teams to deliver engaging, localised marketing campaigns
- Use data and analytics to optimise campaigns, improve conversion rates, and drive personalisation strategies
- Work closely with internal and external stakeholders to identify consumer trends and refine value propositions
- Build strong cross-functional relationships across DAZN and DAZN Bet to unlock new revenue opportunities
- Monitor market and regulatory trends to ensure compliance and identify growth opportunities
- Ensure all marketing activity aligns with Responsible Gaming principles
What You'll Bring:
- 3+ years' experience in digital marketing, ideally within sports, entertainment, or gaming/betting
- Strong background in performance marketing and paid media
- Proven ability to drive customer acquisition and revenue growth through digital channels
- Deep understanding of consumer behaviour, particularly sports fans
- Experience managing multi-channel campaigns across paid and organic channels
- Strong analytical mindset with the ability to interpret data and optimise performance
- Comfortable operating at both strategic and executional levels with high attention to detail
- Passion for sport, with a strong understanding of fan engagement across multiple sports
- Experience working in regulated markets (e.g., gambling) is advantageous
- Excellent communication skills with a detail-oriented approach
- Ability to thrive in a fast-paced, dynamic, and international environment
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.