Populus is an amazing company where our employees stay because they love their teams and the growth opportunities. Additionally, we offer a competitive 401K match, a generous paid time off package, and Health Benefits.
Our mission is to provide a broad range of quality financial products and services delivered with best-in-class customer service. We work and lead with integrity, and we celebrate employees who exemplify our values. Come join our team!
Job Summary
The Digital Marketing Manager will run paid media strategy, campaign execution, and measurement across the digital marketing team's growing portfolio of brands. This is a highly visible role for a results-driven media practitioner who thrives at the intersection of performance marketing, data, and cross-channel campaign management.
The Digital Marketing Manager drives measurable business growth by leveraging deep expertise in paid search, paid social, display, and programmatic advertising. This role combines hands-on campaign management with strategic thinking to optimize media spend, improve conversion rates, and deliver scalable customer acquisition across all digital channels.
Reporting to the Director of Performance Marketing, the Digital Marketing Manager will play a critical role in planning, executing, and continuously improving digital marketing campaigns while serving as a subject matter expert in paid media strategy and campaign operations.
Major Responsibilities
Key Competencies
Interactions
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.
While performing the duties of this position, the incumbent is occasionally required to stand, walk, use the hands and fingers, handle or feel objects, reach with arms and hands, climb; and may occasionally lift and/or move up to 30 pounds. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.
Position Type/Expected Hours of Work
This is a full-time position, days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. CT. This position might require after hours and weekend work.
Travel
N/A
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.
EEO Statement
Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.