Digital Marketing Manager / Domain Delivery Lead

Tanisha Systems

  • Alameda, CA, CA
  • 30+ days ago

    Highlights

    Tech Stack Snapshot preferred for FYR Digital Marketing, MarTech, Omnichannel, Salesforce, Veeva, AWS, CRM, Marketing Automation, Data & Analytics, AI Enablement, Agile Delivery & Vendor Management. The Digital Marketing Manager / Domain Delivery Lead is responsible for driving end-to-end delivery of enterprise digital marketing solutions across the MarTech ecosystem.

    Numbers & Facts

    LocationAlameda, CA, CA

    Description

    Digital Marketing Manager / Domain Delivery Lead
    Alameda, CA 94502 (Onsite)
    Salary Market (DOE)
    Full-Time / Direct-Hire

    Tech Stack Snapshot preferred for FYR Digital Marketing, MarTech, Omnichannel, Salesforce, Veeva, AWS, CRM, Marketing Automation, Data & Analytics, AI Enablement, Agile Delivery & Vendor Management

    The Digital Marketing Manager / Domain Delivery Lead is responsible for driving end-to-end delivery of enterprise digital marketing solutions across the MarTech ecosystem. The role combines delivery leadership, domain expertise, stakeholder management, and governance to ensure scalable, high-quality, and business-aligned solutions. The individual will collaborate with business, technology, data, and vendor teams to deliver omnichannel marketing capabilities while driving operational excellence and AI-led innovation. This role is essential to strengthen Digital Marketing team overall process and domain expertise

    Skills / Experience
    • 12+ years of IT experience with significant experience in Digital Marketing/MarTech solution delivery, leading enterprise-scale initiatives.
    • Experience with MarTech platforms such as Salesforce, Veeva, AWS, or similar digital marketing ecosystems
    • Strong understanding of Digital Marketing, Omnichannel engagement, CRM, Marketing Automation, and Data & Analytics
    • Proven experience in end-to-end delivery leadership, including Agile delivery, stakeholder management, governance, and vendor management
    • Demonstrated experience leading cross-functional global teams and delivering business outcomes through scalable technology solutions
    • Secondary Skills / Good to have - Experience in Life Sciences / Pharma / Medical or Healthcare domain; AI/ML and Generative AI use cases in digital marketing

    Job / Role Description
    • Own end-to-end delivery of digital marketing solutions from planning through deployment and operational support.
    • Ensure delivery meets quality, timeline, budget, and scalability objectives.
    • Manage delivery risks, dependencies, and issue resolution proactively.
    • Act as the primary interface between Business, IT, Product teams, and external vendors.
    • Align technology delivery with business priorities and strategic objectives.
    • Drive stakeholder communication and executive-level reporting.
    • Provide leadership across the MarTech ecosystem, including Salesforce, Veeva, AWS, CRM, and omnichannel marketing platforms.
    • Guide solution design aligned with digital marketing best practices and enterprise architecture.
    • Establish and enforce governance frameworks including RACI, release management, testing standards, and operational readiness.
    • Monitor delivery KPIs and implement continuous improvement initiatives.
    • Ensure reliable integration across marketing platforms and enterprise systems.
    • Improve data quality, campaign measurement, analytics, and reporting capabilities.
    • Drive resolution of systemic platform and data quality issues.
    • Lead cross-functional teams across development, QA, architecture, data, and operations.
    • Manage vendor performance, delivery quality, and knowledge transfer.
    • Build a culture of accountability, collaboration, and continuous improvement.
    • Drive adoption of AI and automation to improve marketing effectiveness and operational efficiency.
    • Identify opportunities to leverage emerging technologies for enhanced customer engagement and delivery excellence.
    • Communicate effectively with internal and customer stakeholders
    • Collaborative mindset; comfortable working across delivery, product, and sales functions
    • Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences
    • Prior experience in working on Agile/Scrum projects with exposure to tools like Jira
    • Provides regular updates, proactive and due diligent to carry out responsibilities

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