Digital Marketing Lead

I have a full time opportunity for a B2B Digital Marketing Lead to join one of our top tier clients in Houston TX (3 days onsite). This is a high-impact role for a strategic, self-directed marketer who thrives in a fast-paced environment and is energized by cross-functional collaboration. You will partner closely with the Sr. Director of Marketing and work hand-in-hand with Commercial, Operations, HR, Safety, and other internal teams to ensure marketing delivers measurable business results.

This role does come with a generous base salary and employee benefits package!

Responsibilities

• Partner with the Sr. Director of Marketing to develop and own the annual marketing roadmap, ensuring initiatives are aligned with company growth objectives and delivered on schedule.
• Translate business priorities into integrated marketing programs that span brand awareness, thought leadership, commercial enablement, and client retention.
• Track, analyze, and present campaign performance, ROMI, and key KPIs; use data to continuously refine strategy and demonstrate marketing impact.
• Collaborate with the Commercial teams to develop high-quality presentations and proposals, synthesizing technical content into client-ready materials.
• Drive the creation and maintenance of sales decks, pitch materials, and capability overviews that empower the commercial team to win and retain business.
• Build a library of win stories and case studies that demonstrate measurable impact for clients across market segments.
• Contribute to commercial dashboards tracking pipeline, campaign attribution, and ROMI in coordination with Sales and Operations.
• Own brand integrity across all materials, channels, and touchpoints, ensuring consistency with brand standards and a company voice.
• Develop compelling content including case studies, white papers, one-pagers, social posts, email campaigns, and other collaterals that showcase Priority Power's expertise.
• Maintain and evolve the content calendar; lead editorial planning and publishing across all channels.
• Design marketing collateral (brochures, flyers, banners, and digital graphics) in line with brand guidelines using Adobe Creative Suite and related tools.
• Set the strategy and provide oversight for all digital marketing channels, including website (WordPress), SEO, and email marketing with dedicated team members handling day-to-day execution under the Marketing Manager's supervision.
• Direct social media strategy and editorial standards; supervise team members responsible for content creation, scheduling, community management, and performance reporting (UTMs, engagement, conversions).
• Lead tradeshow and event strategy, asset preparation, vendor coordination, shipping, lead capture, and post-event follow-up and reporting.
• Manage marketing operations including budget tracking, POs, vendor invoices, asset libraries, and campaign reporting to ensure smooth and accountable execution.
• Evaluate, onboard, and manage external vendors, agencies, and contractors as needed.
• Support internal branding and employee engagement initiatives that strengthen company culture and external visibility.
• Mentor and provide guidance to junior marketing team members as the team grows.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field.
• 7–10 years of progressive B2B marketing experience; energy, power, industrial, or technology sectors strongly preferred.
• Proven track record of managing complex marketing projects and programs with minimal supervision.
• Exceptional written and verbal communication skills; ability to translate complex technical subject matter into clear, compelling narratives for varied audiences.
• Strong project management skills with meticulous attention to detail and the ability to manage multiple concurrent priorities.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); experience with Canva or Figma is a plus.
• Strong design instincts and fluency with brand guidelines, layout principles, and visual storytelling.
• Experience with CRM or marketing automation platforms (HubSpot, Salesforce) and analytics tools (Google Analytics, UTM tracking).
• Proficiency in Microsoft Office, particularly PowerPoint; familiarity with SharePoint is a plus.
• Experience with WordPress or similar CMS for website content management.
• Collaborative, proactive, and skilled at building relationships across departments and seniority levels.
• Self-motivated with high ownership mentality and strong follow-through.
• Ability to work onsite in Houston, TX; occasional travel required (~10–15%).

Lori Sklarski
Senior Technical Recruiter, PRI Technology
Lori.sklarski@pritechnology.com
Direct:(973)-354-2797
Office: 973.732.5454 x27
Cell: 973.432.9968
www.pritechnology.com
www.pritechnology.com