Digital Marketing Coordinator
Location: Bedford, TX
On Deck Concepts: BoomerJack's, Bedford Ice House, and Boomers
About the Role Hands-on Digital Marketing Coordinator supporting multi-brand marketing efforts across On Deck Concepts' venues. This is an execution-focused, collaborative role blending creative communication with technical know-how to build and sustain a strong online presence, engage audiences, and support brand growth.
What You'll Do
- Support and optimize digital marketing programs across brands (BMJ, SCS, ICE)
- Maintain a consistent social media presence on all platforms; monitor and respond as appropriate
- Manage email campaigns and assist with CRM-related activities
- Create varied content across concepts' platforms (graphics, copy, video as applicable)
- Develop brand awareness and contribute to online reputation management
- Communicate with guests and followers through social media and digital channels
- Assist with marketing analytics, reporting, and campaign insights
- Coordinate with internal teams and external partners to ensure timely execution
Requirements
- Knowledge of social media and current marketing trends
- Experience developing and implementing social media strategies
- Ability to establish and maintain positive working relationships with internal and external stakeholders
- Proficiency with tools such as HeyOrca, Canva, Microsoft Office Suite, Google Drive; familiarity with Adobe Creative Suite, WordPress, CRM and social media scheduling platforms is a plus
What We're Looking For
- Proactive, detail-oriented self-starter who can plan, organize, and execute tasks
- Creative thinker with the ability to adapt quickly in a fast-paced environment
- Strong communication and collaboration skills.
Team & Collaboration
- Works with cross-brand teams to support campaigns and content creation
- Coordinates with external partners as needed to execute digital initiatives
Expectations
- In-office one day a week and in venues 4 days a week.
- Ability to manage multiple tasks with competing deadlines in a fast-paced environment
90-Day Focus (Metrics)
- Build and maintain a consistent social media presence and content cadence
- Improve engagement metrics and email open/click-through performance