Digital Marketing Consultant

Digital Marketing Consultant

(Hybrid), Boston or Springfield Office

The Opportunity

If you are passionate about creating tailored, customer-centric marketing campaigns and enjoy collaborating with cross-functional teams to generate and implement new ideas, then please read further.

The Team

The Customer Relationship Management team, part of the Customer Engagement & Activation Team at Financial, is primarily located in the innovation hub of Boston – The Seaport District.

The Impact

The Digital Marketing Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives.

Responsibilities include:

• Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS.
• Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns. Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance.
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and various development teams to activate, maintain, and innovate campaign activations and technical processes.
• Develops marketing campaigns in accordance with email best practices and CRM team SOPs to ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels.
• Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

The Minimum Qualifications

• 1 year of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce CRM, Marketo or Eloqua
• 3 years of marketing experience
• 3 years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests

The Ideal Qualifications

• 2 years of experience with Salesforce Marketing Cloud
• Working knowledge of Agile methodologies
• Proficient with MS Office Suite, with a focus on Microsoft Excel

Since 1995, iTech Solutions Inc., has been providing IT Consulting and Direct Hire Services to the Insurance, Financial, Communications, Manufacturing and Government sectors with local offices in Connecticut, Minnesota, Colorado, Massachusetts, Tennessee, North Carolina, and New Jersey / Pennsylvania area.

Our recruiting strategy is simple, if you want to find qualified IT professionals then use IT professionals to find them. So at iTech Solutions, our personnel are all career IT professionals with a wide range of IT experience. We can honestly say our staff understands the technologies, the complexities of finding and selecting the appropriate personnel and the pressures of running successful IT projects.

Employer will not sponsor applicants for any employment visas, at hiring or in the future, including but not limited to H-1B visas. Corp-to-Corp or subcontract personnel will not be considered for this position.

iTech Solutions, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans, or individuals with disabilities.