Digital Engagement Lead

Digital Engagement Lead

• Normal, Illinois, Illinois, United States
• On Campus
• Closing at: Aug 7 2026 - 23:55 CDT

Add to favorites View favorites

Title: Digital Engagement Lead

Division Name: Student Affairs

Department: Vice President Student Affairs

Job Summary

The Digital Engagement Lead provides oversight, direction, and strategy for multimedia and content creation, including social media, across the departments within Student Affairs. Leads the strategic measurement, analysis, and reporting of marketing, communications, and outreach efforts across platforms and channels, using data insights to inform decisions, optimize engagement, and assess impact.

Additional Information

University Benefit Highlights:

• Insurance benefits, including health, dental, vision, and life
• Retirement and supplemental retirement planning options
• Tuition waiver benefits available to staff as well as their eligible dependents
• Paid holiday/administrative closures during Thanksgiving and Winter Breaks
• Paid benefit time

Additional University Benefit information, including information regarding eligibility to participate in the State Universities Retirement System and the State of Illinois Group Insurance program, can be reviewed here: https://hr.illinoisstate.edu/benefits/

Salary Rate / Pay Rate

$65,208 annual

Required Qualifications

1. Master's degree in Marketing, Business, or closely related field.

2. Minimum of seven (7) years of professional level experience in marketing, communication, public relations, business, or related field, two (2) years of which must have included supervisory experience.

3. Demonstrated ability to communicate proficiently with excellent written, verbal, and interpersonal communication skills.

4. Demonstrated ability to create and oversee marketing campaigns, particularly digital and social media campaigns in a higher education setting as well as experience creating and implementing staff training programs.

5. Excellent leadership, planning, organizational, and managerial skills.

6. Proven ability to work effectively in a team environment and to relate to a variety of internal and external clients.

7. Experience with strategic planning and assessment from a campaign to a department level.

8. Demonstrated ability to plan and implement effective data-driven marketing material that meets the milestones of an academic year for both organizational, student, and community audiences

9. Experience capturing and synthesizing data and performance metrics in order to make analytics-informed decisions and suggestions

10. Experience working with both cross-organizational and executive-level partners at both the department and institutional level

Preferred Qualifications

1. Masters of Business Administration Degree

2. Demonstrated success with analyzing and resolving conflict, promoting team building, and navigating group dynamics with both internal and external parties.

3. Demonstrated ability to successfully coordinate and facilitate programs independently and with limited supervision.

4. Demonstrated ability to be self-motivated and project-oriented, think strategically, and maintain a strong attention to detail.

5. Experience integrating artificial intelligence software into an effective workflow

Work Hours

Core hours 8am - 4:30pm, Monday through Friday

Functional Expectations

Must be able to complete the following with or without a reasonable accommodation:

1. Remain at a workstation for extended periods

2. Move about in various locations on and off campus as needed to complete day-to-day work

3. Effectively communicate on a daily basis

Proposed Starting Date

August 2026

Optional Applicant Documents

Transcripts - See Special Instructions section for additional options

Certification of Retirement Annuity

Please Note: These documents may be submitted online in order to complete the application process. Please have these documents ready prior to clicking on "Apply"

Special Instructions for Applicants

Please fully complete the entire application including, but not limited to, the education and work history portions. Be specific on your work history, including employment dates (if part-time you must list the number of work hours) and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; however, it will be converted to a full-time equivalency to determine combined length of experience. Please do not put "see resume" in the duties and responsibilities section of the work history. This will be considered an incomplete application and incomplete applications will not be considered.

College or university transcripts (may be unofficial) must be submitted prior to the application deadline to receive full consideration. Transcripts can either be uploaded with your application or submitted via the options listed below.

To be eligible for Veteran''s Preference points on the exam, appropriate military service documentation such as a DD-214 must be submitted prior to the application deadline.

Transcripts and/or military service documentation may be faxed or mailed to Human Resources by the application deadline:

Fax: 309.438.0011, Attn: Breanna Crippen

Address: Illinois State University

Human Resources

Campus Box 1300

Normal, IL 61790-1300

The Civil Service examination for this classification is based on your application materials and responses to the supplemental questions. No participation other than submission of applicant materials is required from applicants that qualify to take the exam. If you meet the minimum required qualifications for this position, you will receive a score calculated based on your education and experience, and your name will be placed on the active employment register by exam score. After the application deadline, the names within the top three scores will be referred to the department for interview. The active register for this classification will be voided when the position is filled.

Illinois State University is authorized to do business within the State of Illinois. All work under this appointment is required to be performed from within the State of Illinois. If hired, out-of-state candidates must establish Illinois residency within 180 calendar days from the start date for this position. Illinois residency requires proof of a valid Illinois driver's license or a valid State of Illinois ID card. Failure to produce the required documentation within 180 calendar days will result in immediate termination of employment.

Applicants for this position must be currently legally authorized to work for Illinois State University in the United States. Illinois State University will not sponsor or take over the sponsorship of an employment visa for this opportunity. Illinois State University is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Illinois State University.

Contact Information for Applicants

Breanna Crippen

Human Resources

309-438-8315

bcplese@ilstu.edu

Important Information for Applicants

This position is subject to a criminal background investigation and if applicable, an employment history review, based on University Policy 3.1.30 and any offer of employment is contingent upon you passing a satisfactory criminal background investigation and/or an employment history review. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.

Illinois State University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an individual with a disability and need a reasonable accommodation under the Americans with Disabilities Act (ADA) or other state or federal law you may request an accommodation by contacting the Office of Equal Opportunity and Access at (309) 438-3383. The Office of Equal Opportunity and Access will hold any confidential information you provide in confidence.

If you are having difficulty accessing the system, please call Human Resources at (309) 438-8311.

Back to job listing