Digital Content Strategy Manager

TwinSpires is the premier online horse racing wagering platform in the United States. TwinSpires is owned and operated by Churchill Downs, Inc., and is the official online betting partner of the Kentucky Derby, bringing you more than 148 years of wagering experience. Players can wager through the TwinSpires desktop, mobile, and app-based advance-deposit wagering platforms as well as at retail locations and race tracks across the country.

JOB SUMMARY

As the Digital Content Strategy Manager, you will be responsible for creating and delivering live and prerecorded content for our Players that deliver an enhanced and engaging player experience. At the core of what you do will be the understanding of our Players and their wagering needs with a special focus on our Core Player base.

You will work as part of a team to achieve measurable results in development of content, with a focus on video content but also including written content, which improves the wagering experience for our Player base. This role involves extensive horse racing knowledge and understanding of the ADW product, which will enable you to define marketing strategies to developing Player interactions. The role will involve, from time to time, traveling to different Racetracks to deliver unique live onsite content.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Play a key role in Implementing our video content strategy based upon extensive horse racing knowledge and with an objective of making us the Home of Horse Racing for Core Player group
• Act as the Field Producer at major horse racing events, overseeing all aspects of on-site content creation and production.
• Act as the point person for all content and production needs while on location. Troubleshoot on-site challenges, from logistics to content planning and technical issues.
• Coordinate and manage filming schedules, interviews, and on-location shoots, ensuring quality footage and adherence to tight deadlines.
• Work collaboratively with editorial teams, video editors, camera crews, and social media managers to develop and execute content strategies.
• Participate in strategy meetings, bringing creative ideas for improving the quality, reach, and engagement of horse racing coverage.
• Develop strong relationships with key stakeholders in the industry; Jockeys, Owners, Racetrack Management Teams, that allows you to create content that is unique and that improves the wagering experience for our player base
• Create video content across several campaign types from lives shows, interviews, on track activity, product promotion or wagering insights to grow the business.
• Provide in depth wagering information, beyond the details that can be found in the past performances, to the Player in a clear and concise manner
• Provide guest analysis on a wide array of platforms such as live social media shows, podcasts & radio shows as needed
• Help develop our overall video content strategy and approach
• Where other duties allow, research and create written editorial contributions for TwinSpires brands of TwinSpires.com, KentuckyDerby.com, YouBet.com and Brisnet.com.
• Written content will consist of well researched stories that educate or elevate horse player engagement and betting
• Where other duties allow, participation in content editing and style management for TwinSpires brands and guiding content ideation. From copy, editing and fact checking to leading innovation in process and new content efforts.

REQUIRED SKILLS AND ABILITIES

• Bachelors Degree Preferred.
• 2-3 years in a video content, digital media, or content strategy role.
• Proven track record producing or overseeing short- and long-form video.
• Proficiency with video platforms: YouTube, Instagram Reels, TikTok, X.
• Familiarity with production tools (Adobe Premiere, Final Cut, or equivalent)
• Experience briefing videographers, editors, and motion graphics artists.
• Previous knowledge and experience in horse racing.
• Understanding of the racing calendar, major fixtures, and key stakeholders.
• Familiarity with racing terminology, form, betting markets, and culture.
• Existing relationships within the racing industry an advantage.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Strong written and verbal communication skills.
• Experience presenting to or working alongside senior leadership.
• Comfortable working autonomously in a fast-paced environment.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

The following physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to sit, sometimes for prolonged periods while working at a desk, on the phone, and/or on the computer; type on a computer keyboard; use hands to finger, handle or feel; talk or hear; reach with hands or arms; walk or stand; and perform some repetitive motion activities.
• Specific vision abilities required by this job include close vision, color vision, color differentiation, peripheral vision, depth perception, and ability to adjust focus.
• This position requires the ability to work effectively as part of a team; and concentrate on a variety of details when faced with interruptions and changing work priorities.
• The mental demands are representative of those that must be met by an employee to successfully perform the essential functions, as described above, including but not limited to: demonstrated ability to anticipate and solve practical problems or resolve issues; reason, calculate figures and amounts; collect, interpret, and/or analyze complex data and information, and draw valid conclusions; interpret procedures and policies; and meet schedules in a dynamic and sometimes demanding work environment.
• The noise level in this work environment is usually moderate. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job in a typical office environment.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.