Digital Content Strategist

Description : Business Initiative/Purpose: (Goal, Business Impact, Accomplishments from the work) The AI/AEO Discoverability Pod is establishing a coordinated operating model across content, technology, design, corporate communications, and other functions to execute priority workstreams. Role Responsibilities: (what they will be doing) Partner with digital strategists, experience designers, site developers, subject matter experts, legal/compliance partners, and other stakeholders to deliver distinctive online experiences with compelling content.

Description:
Business Initiative/Purpose: (Goal, Business Impact, Accomplishments from the work)

• The AI/AEO Discoverability Pod is establishing a coordinated operating model across content, technology, design, corporate communications, and other functions to execute priority workstreams.
• The pod will consist of 14 specialized contractors focused on increasing Client’s visibility and presence across AI-powered search and chatbot experiences.
• The team will work closely with stakeholders and an external SEO/AI agency to drive strategy, content development, optimization, and measurement.

Bachelor Degree: (Required, Preferred or Not Required)

• Required.

Role Responsibilities: (what they will be doing)

• Partner with digital strategists, experience designers, site developers, subject matter experts, legal/compliance partners, and other stakeholders to deliver distinctive online experiences with compelling content.
• Champion the Client’s brand voice through content strategy, writing, editing, peer reviews, agency consultation, training, and collaboration with subject matter experts.
• Analyze, plan, develop, and implement content strategies aligned with business goals and team objectives.
• Understand product value propositions and target audiences while incorporating user research and behavioral science principles into content strategy.
• Write and edit engaging, easy-to-understand, on-brand content supported by data and research.
• Apply UX writing principles to guide visitors through the optimal digital experience and make next steps clear and actionable.
• Participate in content standards discussions, peer reviews, and cross-channel alignment initiatives.
• Stay current with digital trends, usability, accessibility, SEO, and industry best practices.
• Champion editorial standards, grammar, formatting, quality, consistency, and brand alignment across Client’s product families.
• Lead with content strategy by applying and sharing content best practices across cross-functional teams.
• Leverage technology to capture, store, repurpose, deliver, and preserve Client’s content.
• Perform quality assurance at each stage of content delivery to maintain content integrity and ensure project requirements and standards are met.

Must Have Skills/Prior Experiences:

• Bachelor’s degree in Marketing, Communications, Business Administration, English, or a related field, or equivalent education and training.
• 5+ years of related experience or an equivalent combination of education and experience.
• Strong knowledge and expertise in content marketing and marketing principles, including market research, analytics, and digital marketing.
• Experience managing or leading projects or project workstreams and operating as a lead in a specialty area.
• Knowledge of the competitive landscape and factors differentiating Client and its competitors.
• Ability to interpret and explain complex information to different audiences and build consensus among stakeholders.
• Ability to provide direction, coaching, and mentoring to experienced teammates.
• Strong proficiency in Excel and PowerPoint, including preparing presentations for senior-level stakeholders.

Plus/Nice to Have Skills/Prior Experiences:

• Excellent writing skills with demonstrated experience creating content for websites and other digital interfaces, including copywriting and UX writing.
• 5+ years of online/digital content development and content strategy experience.
• Experience working in teams that use Agile methodologies and processes.
• Experience working with Figma.

EEO
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”