Digital Content & Marketing Communications Specialist

Digital Content & Marketing Communications Specialist – S&RC Global Marketing

6 Months

Murrysville PA 15668

Role Overview

• Philips Sleep & Respiratory Care (S&RC) is seeking a detail-oriented Digital Content & Marketing Communications Specialist to support content creation and digital enablement across the S&RC business.
• As a member of the S&RC Global Marketing team, you will manage the digital shelf for third-party e-commerce partners while partnering across the organization to harmonize product information and digital content that supports global marketing strategy.
• You will collaborate with the North America Marketing team, Sales Enablement, Global Digital and Performance Marketing, S&RC Process and Systems Excellence Group, Marketing Communications, Categories, and the Medical Office.

Core Responsibilities

• Partner with key stakeholders across S&RC Global Marketing, North America Marketing, Sales Enablement, and Global Digital & Performance Marketing to create and deliver content and digital experiences that support market strategy and objectives.
• Manage external agency and vendor relationships, prepping partners with the right insight, details, and information to drive delivery.
• Provide project management across initiatives, including tracking progress, meeting deadlines, and coordinating multiple stakeholders in a fast-paced environment.
• Support content harmonization and management across systems and channels to ensure a consistent, compliant customer experience.
• Track and socialize marketing KPIs and priorities to fuel optimization, in alignment with Global Digital & Performance Marketing and Marketing Communications.
• Collaborate with legal and regulatory teams to ensure process and content compliance.

Digital Shelf Expansion

• Drive the integration of digital shelf/content syndication platforms into the martech stack to ensure compliant, accurate content for third-party resellers.
  Work with subject matter experts to support evaluation and requirements gathering for the digital shelf data model, ensuring alignment with business priorities.
• Provide project management support for establishing the automation of digital content syndication from the Philips Product Library.
• Update and maintain existing product information across multiple systems until automation is in place.