DIGITAL CONTENT & ANALYTICS ASSISTANT

OVERVIEW

JOB TITLE: Digital Content & Analytics Assistant

LOCATION: St. Paul Campus

PAY RATE: $16.50-17.50/ hour

HOURS:Up to 8-10 hours per week. Must be able to work 2-3 days per week for at least 90 minutesat a time. Flexible scheduling around classes. JOB SUMMARY

The PR/Communications team within the University of St. Thomas Marketing, Insights and Communications department is seeking a student interested in websites, analytics, search and digital content to help strengthen the performance and usability of the St. Thomas Newsroom.

The Digital Content & Analytics Assistant will help track how audiences find and engage with Newsroom content and use that information to improve content performance. The student will gain hands-on experience with website analytics, search engine optimization (SEO), WordPress, digital accessibility and content strategy.

Visit news.stthomas.edu to explore the website you would help support and improve.

For questions, contact:

Sheree R. Curry, Director of Communications, sheree.curry@stthoma.edu

ESSENTIAL FUNCTIONS

• Track and report on Newsroom website traffic, audience engagement and content performance.
• Help identify high-performing content, traffic sources, search trends and opportunities for improvement.
• Conduct keyword research and help optimize headlines, summaries, metadata and existing content for search.
• Publish and update content in WordPress.
• Review pages for metadata, links, formatting, alt text, accessibility and other quality issues.
• Help update landing pages and other Newsroom content.
• Use basic HTML/CSS, when appropriate, to help troubleshoot or improve digital content.
• Help turn website and search data into recommendations for future content.

TRANSFERABLE SKILLS

• Web and digital analytics
• SEO and digital content strategy
• Data interpretation and reporting
• WordPress and web content management
• Digital accessibility and user experience
• Translating data into actionable recommendations

QUALIFICATIONS

• Interest in websites, analytics, SEO, digital content or technology.
• Strong analytical, problem-solving and organizational skills.
• Attention to detail and ability to work independently.
• Computer Science, data or business analytics, marketing, communications, web design, UX/UI and related majors are especially encouraged to apply, but students from any major are welcome.
• Experience with website analytics, SEO tools or WordPress is helpful but not required.
• Knowledge of HTML and CSS is preferred but not required.

ELIGIBILITY

To be eligible for student employment, St. Thomas students must be degree seeking at the undergraduate, graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit. For further information on eligibility please see the Student Employee Toolkit on One StThomas.

The University of St. Thomas is an Equal Opportunity Employer, including disability and protected veteran status.