The Digital Commerce Optimization Analyst will play a key role in optimizing the digital shopping experience across onsite search, product recommendations, and AI-powered shopping tools. This role will manage day-to-day optimization, reporting, and performance analysis for several of the most important customer-facing technologies on the site.
The ideal candidate is curious, analytical, highly detail-oriented, and eager to learn.
This is an opportunity for someone early in their career to develop expertise in ecommerce search, personalization, AI, A/B testing, and customer experience while having a direct impact on web revenue and conversion.
Key Responsibilities
Onsite Search Optimization
- Own day-to-day management and optimization of onsite search, including search rules, boosting, slotting, relevancy, and merchandising strategies.
- Monitor search performance and identify opportunities to improve search results, product discovery, conversion, and revenue.
- Analyze search reporting to identify trends, anomalies, opportunities, and areas requiring optimization.
- Partner with merchandising, digital, technology, and analytics teams to ensure search results align with customer intent and business priorities.
- Develop and execute search optimization strategies based on customer behavior, product performance, seasonal trends, and business objectives.
- Continuously identify opportunities to test and improve search performance.
AI Shopping Assistant & Digital Optimization Tools
- Manage and optimize AI-powered shopping experiences, including the AI Shopping Assistant.
- Own inputs, content, configuration, and ongoing optimization of the experience.
- Analyze performance to understand customer engagement, conversion, revenue contribution, and overall site impact.
- Identify opportunities to improve the customer experience, expand use cases, and increase adoption and effectiveness.
- Monitor performance and proactively recommend enhancements, tests, and new opportunities.
- Stay current on emerging AI and ecommerce optimization capabilities and identify ways to improve the customer journey.
Product Recommendations & Personalization
- Support the ongoing optimization and performance management of product recommendation experiences across the site.
- Monitor product recommendation performance and identify opportunities to improve engagement, conversion, revenue, and product discovery.
- Analyze placement and product performance to identify opportunities for optimization and testing.
- Partner with cross-functional teams to develop and implement strategies that improve the effectiveness of recommendation experiences.
- Continuously evaluate opportunities to expand and improve recommendation capabilities across the customer journey.
Analytics & Reporting
- Develop and maintain recurring reporting and performance insights for search, recommendations, and AI shopping experiences.
- Analyze data to identify trends, performance opportunities, and potential issues.
- Translate data into actionable insights and recommendations for business partners and leadership.
- Use Excel and other analytical tools to manipulate, analyze, and interpret data.
- Learn and apply ecommerce KPIs such as conversion rate, revenue per visitor/session, average order value, engagement, revenue contribution, and other site performance metrics.
- Develop a strong understanding of how onsite discovery and optimization tools contribute to overall ecommerce performance.
What We're Looking For
- 1-3 years of experience in ecommerce, digital merchandising, digital analytics, site optimization, search, marketing, or a related field; equivalent analytical or relevant experience will also be considered.
- Strong analytical and problem-solving skills with the ability to identify patterns and turn data into actionable recommendations.
- Proficiency with Microsoft Excel, including the ability to work with large datasets, manipulate data, identify trends, and create meaningful analysis.
- Exceptional attention to detail and a strong sense of ownership.
- Curious mindset with a natural desire to understand why something is happening and what can be done to improve it.
- Comfortable learning new technology, platforms, and tools.
- Strong organizational skills and the ability to manage
- multiple priorities and detailed workstreams.
- Ability to think creatively and "outside the box" when identifying optimization opportunities.
- Strong written and verbal communication skills.
- Ability to work effectively with cross-functional partners across ecommerce, merchandising, technology, analytics, and marketing.
- Demonstrated initiative, resourcefulness, and a willingness to take ownership rather than waiting to be told what to do.
- Comfortable working in a fast-paced environment where priorities and technology continue to evolve.
What Will Make You Successful
The successful candidate will be someone who:
- Takes ownership
- Is naturally curious
- Is highly detail-oriented
- Thinks beyond the task
- Learns quickly
- Is a go-getter
- Thinks like a customer
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