Digital Analytics Manager, Communications Measurement and Insights

Digital Analytics Manager, Communications Measurement and Insights - Google Careers

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Digital Analytics Manager, Communications Measurement and Insights

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corporate_fareGoogleplaceSunnyvale, CA, USA; New York, NY, USA

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Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: Sunnyvale, CA, USA; New York, NY, USA.

Minimum qualifications:

• Bachelor"s degree or equivalent practical experience.

• 4 years of experience in audience development, digital analytics, SEO, or a related field within media, communications, or marketing.

• 2 years of experience in SEO/GEO (generative engine), or AI search strategies.

Preferred qualifications:

• Demonstrated experience managing agency relationships, vendor agreements, and external roadmaps.
• Familiarity with social media listening and analytics tools, including Sprinklr and Brandwatch.
• Expertise in SQL and LookerStudio.
• Proven ability to conduct in-depth platform research and synthesize complex digital trends into actionable briefs for leadership.
• Ability to use AI tools for analysis and reporting, including Gemini and Gemini Notebook.
• Excellent communication and presentation skills, with a track record of translating data into digestible narratives and hosting successful team trainings.

About the job

We are strategists within the Central Communications team that analyze data across external, internal, owned and operated platforms. Our team acts as a central support function within GCPA.

The Measurement and Insights team within Global Communications and Public Affairs works to bring better data analysis to Google's communication efforts. As a Digital Analytics Manager, you will primarily support the Editorial team, which develops content to share Google's top news and messages with key external audiences across our owned and operated platforms. This team acts as a central support function within GCPA, developing editorial and creative content and assets to support Google in getting our news out effectively.

In this role, you will be the driving behind content performance reporting and insights, audience growth, and new platform exploration. You'll be responsible for tracking and reporting on content performance across our owned and operated platforms, including the News from Google corporate news blog, Google's About website, corporate newsletters, podcast, and additional creative content performance across social media channels. You'll also conduct in-depth research into emerging platforms, and manage our overarching SEO/GEO growth strategy and implementation. Ultimately, you will act as the team"s resident data and discovery expert, ensuring our content reaches its maximum potential by leveraging insights, search best practices, and new distribution opportunities.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $111000 - $160000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Act as the POC for content performance tracking and reporting across our owned platforms, including: News from Google corporate news blog, Google's About website, corporate podcasts, newsletters, and creative visual content.
• Execute performance requests for internal stakeholders, managing high-volume requests during major company moments.
• Make data-based recommendations about content formats, strategies, and platforms to try, and conduct A/B tests across our platforms to optimize content.
• Consult with frontline teams and communnications managers on tactics, best practices. Be an avid consumer of the media, translating macro-trends and shifts into actionable recommendations for global communication strategies.
• Manage SEO and GEO strategy and implementation for the News from Google blog and Google About site. Manage relationships with our agency, handle contracting processes, assign their roadmap of work, and efficiently route product concerns and SEO questions their way.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google"s Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google"s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

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