Designer - Marketing - Senior

Job Title: Senior Designer
Contract Duration: 6 months, possible extension
Location: Framingham, MA
Work Arrangement: Hybrid (Tuesdays & Wednesdays)

Summary
The Senior Designer - hands-on creative leader responsible for translating brand strategy into elevated, high-impact design across all channels. This role combines concept development with meticulous execution, bringing our elevated and highly branded Visual Identity to life across digital, print, OOH, in-store experiences, social media and video.

You are a maker with a strong point of view who thrives in a fast-paced retail environment, balancing speed, craft, and innovation. You create compelling, customer-first design that drives traffic and sales while reinforcing distinct brand voice.

Responsibilities

Creative Development & Execution

• Develop breakthrough, strategically driven creative concepts that communicate the brand in a fresh, memorable, and persuasive way.
• Design and execute content across digital (site, email, social), print, and in-store signage, ensuring consistency and excellence across all touchpoints.
• Translate seasonal and promotional strategies into cohesive, scalable design systems and campaign assets.
• Produce highly-realized work of the highest quality quickly to meet the demands of a fast-moving retail business.

Design Systems & Brand Stewardship

• You have a self-directed ability to build, maintain, and evolve flexible design systems that scale across campaigns, channels, and store environments.
• Ensure all creative adheres to brand guidelines while continuously elevating the visual expression of the brand.
• Uphold an exceptional level of craft across typography, layout, imagery, color, and production quality.

In-Store Excellence

• Lead design for in-store signage and environmental graphics, enhancing the customer shopping experience.
• Demonstrate strong understanding of print production, materials, and color reproduction.
• Translate brand storytelling into clear, compelling physical experiences within retail spaces.

In-store Content Capture

• Ability to create high-quality instore content via still and video capture
• Ability and desire to create in the style of a content creator, applying strong compositional skills and elevated product selection and styling ability

Agile Photo Studio Photography

• Aptitude toward and willingness to learn and master base-level photographer skill set in pre-lit agile photography studio, producing simple but elevated product photography
• Requires strong compositional skills and keen merchandise styling eye

Storytelling

• Incorporate motion and digital storytelling principles where appropriate to enhance engagement and clarity.
• Bring energy and pacing to digital experiences through thoughtful animation ideation and ability to direct motion designer
• Ability to ideate and conceptualize original, compelling and clear concepts that drive consideration and sales in paid media platforms and video.

Cross-Functional Collaboration

• Partner closely with Creative Directors, Creative Supervisors, Copywriters, Brand, and Production teams to bring ideas to life.
• Translate complex business and merchandising strategies into simple, engaging visually strong content.
• Work seamlessly across teams to ensure alignment on objectives, timelines, and deliverables.

Project Management & Execution

• Manage projects from concept through final delivery, ensuring deadlines, budgets, and quality standards are met.
• Oversee work through all stages of pre-production, production, and post-production.
• Effectively prioritize and manage multiple projects in a high-volume environment.

Leadership & Communication

• Present creative concepts and rationale clearly and confidently to stakeholders.
• Provide constructive feedback and mentorship to junior designers, helping elevate team output.
• Act as a proactive problem-solver who can work “beyond the brief” to deliver exceptional design solutions.

Qualifications

• 5–8+ years of professional graphic design experience, preferably within retail, lifestyle brands, or creative agencies.
• Proven experience working across multi-channel campaigns, including digital, print, and in-store environments.

Portfolio

• A strong portfolio showcasing high-concept creative, design systems thinking, and exceptional execution across multiple formats.
• Demonstrated ability to deliver both innovative campaigns and high-volume production work.

Skills

• Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Figma, Adobe Express, Adobe Firefly
• Motion design ability After Effects or Adobe Express) is a plus.
• Strong foundation in typography, layout, color theory, and visual storytelling.
• Deep knowledge of print and digital production
• Highly detail-oriented with excellent organizational, communication, and presentation skills.

What Sets You Apart

• A passion for home, design, and trend-driven retail.
• Ability to balance creativity with efficiency in a fast-paced environment.
• Strong creative instincts paired with strategic thinking.
• A collaborative mindset with the confidence to lead and the humility to learn.