Demand Generation Specialist

Demand Generation Specialist

West Des Moines, Iowa - Hybrid | Full-Time Role

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Were Looking for an A Player

Were looking for a detail-oriented, execution-focused Demand Generation Specialist to sit directly under our Head of Demand Generation, Heather Fritz. This isnt a strategy role; its the role that makes strategy possible. Youll own the day-to-day work that keeps campaigns moving building and deploying in HubSpot, managing lists, running email programs, and ensuring our demand gen engine runs efficiently.

Youll work across both B2B and B2C programs, supporting demand gen for dealers, lenders, and auctioneers through Tractor Zoom Pro, and keeping B2C email programs like Interesting Iron running consistently. If youre the kind of person who finds satisfaction in shipping clean, on-time campaigns and keeping a CRM database in good shape, youll thrive here.

Responsibilities

• Build and deploy email campaigns, nurture sequences, and automated workflows in HubSpot
• Support always-on B2B and B2C campaigns across farmer, dealer, lender, and auctioneer segments
• Execute B2C and B2B email programs on a consistent deployment schedule
• Manage contact list segmentation, lead scoring and contact hygiene in HubSpot, including suppression list management and database accuracy.
• Enforce UTM governance and naming conventions across all campaigns, ensuring consistent tracking and clean attribution data in HubSpot and Salesforce
• Support campaign project management help maintain the campaign calendar, track asset deadlines and dependencies, and keep programs on schedule
• Execute lifecycle stage maintenance in HubSpot - audit contacts for stage accuracy, flag anomalies, and apply corrections based on defined criteria
• [until we hire a FTE Events Manager] Own event planning, logistics, and nurture sequences before and after each conference
• Support ABM campaign infrastructure across OEM and dealer segments
• Coordinate with content and creative team members to get assets into campaigns on schedule
• Flag capacity gaps early rather than letting programs slip quietly
• Other duties as assigned

Requirements

• Bachelors degree preferred
• 1-3 years of hands-on experience in demand generation, marketing operations, or digital marketing
• HubSpot proficiency - youve built workflows, managed lists, and run email programs in the platform (not just read about it)
• Comfort working across both B2B and B2C programs simultaneously
• Strong attention to detail and a track record of shipping on deadline
• Clear written communication - you can write a subject line, a follow-up sequence, or a creative brief without needing it redone
• Familiarity with ABM frameworks or account-based campaign execution is a plus
• Exposure to Salesforce or similar CRM for pipeline attribution is a plus
• HubSpot certification encouraged

Benefits

• 80% Health, Vision, and Dental Insurance Covered
• 401k Program
• 11+ Paid Holidays
• Unlimited PTO
• Competitive Salary
• Company Stock
• Performance-Based Culture
• Dog-friendly office
• Hybrid

About Tractor Zoom

At Tractor Zoom, were on a mission to transform how the ag industry buys, sells, and values equipment. We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether youre in the field, on the lot, or behind the desk, we help you price more accurately, move faster, and sell more.

With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our tools are designed to fuel more informed decisions and unlock growth for every player in the equipment lifecycle.

Tractor Zoom Culture

We are a small but mighty team of driven, out-of-the-box thinkers who are hungry for information. We are not only passionate about identifying customer challenges but also inspired to solve them. Our values unite us and help us work together toward our common goals. Were a customer-first organization, knowing they are ultimately the end users of our products and technology.

If youre interested in making a difference and seeing your efforts directly impact a companys trajectory, come join us.