Demand Generation Operations Analyst

The Demand Generation Operations Analyst supports the Demand Generation & BDR function by building and maintaining outbound sales cadences, developing prospect lists, and delivering recurring and ad hoc reporting on BDR activity and pipeline performance. This role executes day-to-day operational and reporting tasks under the direction of the Demand Generation & BDR Manager, ensuring data accuracy, process adherence, and timely delivery of insights to Print sales leadership. The ideal candidate is detail-oriented, reliable under multiple concurrent deadlines, and comfortable translating raw Salesforce data into clear, leadership-ready reporting.

ESSENTIAL FUNCTIONS:

• Cadence Build & Administration

• Build, configure, and maintain outbound cadences in Salesforce under direction from the Demand Generation & BDR Manager.

• Manage list loads, monitor enrollment and step progression, and correct data quality issues as they arise.

• Prospect List Development

• Develop net new target lists for BDR outbound using Salesforce, third-party data sources, and defined ICP criteria.

• Verify contact accuracy and deduplicate against existing accounts prior to load.

• BDR Performance Reporting

• Build and maintain the recurring reporting package covering BDR activity volume, cadence throughput, meeting generation, and resulting pipeline.

• Flag material changes or anomalies in the numbers to the Demand Generation & BDR Manager.

• Performance Insights

• Develop dashboards and ad hoc analysis on pipeline health, rep productivity, and coverage ratios for Print sales directors and the VP of Print Sales.

• Ad Hoc Analysis

• Complete account research, opportunity set analysis, campaign pulls, and whitespace/coverage views on request.

• State assumptions and data limitations clearly in all output.

• Forecast & KPI Tracking

• Partner with Sales Operations and Finance to validate pipeline accuracy and support forecast reporting.

• Track performance to plan for the Print BDR and demand generation function.

• Process Documentation & Adherence

• Document outbound and reporting processes as they are built.

• Monitor adherence to cadence, data entry, and activity logging standards; escalate exceptions to the Demand Generation & BDR Manager.

• Cross-Functional Collaboration

• Work with Marketing, Finance, and Sales Operations to connect campaign, account, and revenue data into consistent GTM reporting views.

QUALIFICATIONS:

• Bachelor's degree in Business, Economics, Data Analytics, Marketing, or related field required.
• Minimum of 1 year of experience in Demand Generation, Sales Operations, Revenue Operations, Marketing Operations, or GTM Analytics.

REQUIRED SKILLS:

• Advanced Excel proficiency (pivot tables, lookups, data cleanup, basic scenario modeling).
• Strong Salesforce reporting and dashboard building experience.
• Strong written and verbal communication; able to present findings clearly to a sales audience.
• Exceptional attention to detail, particularly in data accuracy and reconciliation.
• Ability to manage multiple concurrent requests, hold to committed timelines, and follow through without close supervision.
• Comfortable working in a fast-paced, cross-functional environment.

PREFERRED SKILLS:

• Experience building or administering sales engagement cadences (Salesforce Sales Engagement, Salesloft, Outreach, or similar).
• Familiarity with data enrichment and segmentation tools (D&B, ZoomInfo, 6sense, etc.).
• Experience with AI tools like Claude, Copilot, ChatGPT, etc.
• PowerPoint proficiency for packaging analysis into leadership-ready summaries.
• Curiosity, business acumen, and a proactive approach to problem solving.

PAY RANGE: $68,633 - $106,381 annually

The pay range listed for this position is based on candidate's skill level, experience, relevant licenses, and educational background. For detailed information about our benefits, please visit our careers page at www.marconet.com/careers.

Application Deadline: Applications are continuously accepted until the position has been filled.