Demand Generation Manager

As Demand Generation Manager, you will beresponsible for creating and executing integrated marketing campaigns thatdrive qualified leads, accelerate pipeline growth, and support revenue targets.This role combines strategy, execution, and analytics across inbound andoutbound channels, using a mix of digital advertising, content syndication,SEO/SEM, and sales enablement.

Key Outcomes & Metrics

Increase qualified leads generated from inbound and outbound campaigns.

Improve pipeline velocity by aligning marketing and sales processes.

Optimize cost per lead and ROI across paid, syndication, and organicchannels.

Grow brand visibility and engagement within priority verticals.

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Requirements

Key Responsibilities

Campaign Strategy & Execution

Design, launch, and optimizemulti-channel campaigns (email, paid search, retargeting, content syndication,ABM).

Align campaign messaging withvertical-specific pain points (e.g., Healthcare, Hospitality, HigherEducation).

Partner with sales to ensureseamless lead handoff and follow-up processes.

Lead Generation & Qualification

Drive high-intent inbound leadsthrough SEO (SEMRush, Fatjoe), content promotion (NetLine), and paid media(Google Ads).

Identify and engage outboundprospects through Leadfeeder/Dealfront and Cognism.

Manage lead scoring, lifecyclestages, and field mapping in Zoho CRM.

Account-Based Marketing (ABM)

Use website visitor intelligence(Leadfeeder/Dealfront) to identify target accounts.

Build contact lists and runpersonalized outreach campaigns for high-value prospects.

Layer on retargeting campaigns tokeep the brand in front of buying committees.

Conversion Optimization & Analytics

Track website engagement and userbehavior with Microsoft Clarity (heatmaps, session replays).

Run A/B tests and provide insightsto improve conversion rates across landing pages and forms.

Report on campaign ROI, cost perlead, and pipeline contribution.

Collaboration & Enablement

Work closely with sales to alignoutreach cadences with marketing campaigns.

Provide enablement resources(campaign briefs, lead notes, vertical insights) to support conversions.

Tool Stack Ownership

SEMRush – SEO monitoring and competitoranalysis.

NetLine – Content syndication campaigns andlead generation.

Leadfeeder/Dealfront – Website visitortracking and ABM targeting.

Google Ads – Paid media campaigns acrosssearch, display, and YouTube.

Cognism – Contact data enrichment and outboundprospecting.

Zoho CRM – Lead intake, scoring, lifecyclemanagement, and reporting.

Fatjoe – Link building and SEO contentcreation.

Microsoft Clarity – Website UX analytics andconversion optimization.

Benefits