This job leads the development and implementation of complex marketing programs and projects in support of one or more business segments. Supports customer acquisition, enrollee retention, product marketing, and portfolio maintenance activities. ESSENTIAL DUTIES - Develops segment and marketing strategies and program plans aimed at increasing new sales and retention and typically spanning multiple audiences, including customers and enrollees.
- Develops positioning, key messages, and reasons-to-believe for segment related communication efforts.
- Oversees development and maintenance of marketing collateral, include marketing brochures, flyers, and web and digital messaging and direct marketing.
- Leads cross-functional teams to execute segment and marketing programs/projects, portfolio
management and operational/process improvements. Internal partners include Sales, Product, Creative Services, Underwriting, Actuarial, Operations, Legal/Compliance, and Technology. External partners include distribution partners, advertising agencies and print, mail house, and fulfillment vendors. - Manages program budgets.
- Monitors and reports to management on performance, response and ROI of programs to ensure that they meet program and financial objectives and presents recommendations for improvements.
- Assists in assessing market segment and competitive landscape to improve or launch new programs.
- Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field.
- This list is not all-inclusive and you are expected to perform other duties as requested or assigned
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