Collaborate with CRM and marketing teams to enable marketing automation and unified Customer 360 views within Salesforce Marketing Cloud / CRM ecosystems. Lead design and integration of pre-login web functionality (e.g., web forms, ID card, cost estimator, Find a Dentist) with cloud infrastructure and APIs.
Numbers & Facts
Location
San Francisco, California
Description
Web Applications & Integrations
Lead design and integration of pre-login web functionality (e.g., web forms, ID card, cost estimator, Find a Dentist) with cloud infrastructure and APIs.
Partner with development teams to ensure AEM content management integrates effectively with cloud-hosted web applications.
Oversee video integration and streaming capabilities across marketing and customer-facing sites.
Consent, Compliance & Data Governance
Implement and enforce Consent Management solutions ensuring data privacy, user preference management, and regulatory compliance (GDPR, CCPA, HIPAA as applicable).
Validate consent flows across all digital touchpoints and coordinate with Legal and Compliance teams to ensure consistent enforcement.
Analytics & Personalization
Design and maintain web analytics integrations across both pre- and post-login experiences.
Enable data sharing between analytics platforms and third-party advertising and marketing systems in alignment with consent policies.
Architect and implement personalization frameworks using Adobe Target to deliver tailored experiences.
Marketing Technology & Automation
Integrate Adobe Workfront with AEM Assets for efficient creative and content workflows.
Collaborate with CRM and marketing teams to enable marketing automation and unified Customer 360 views within Salesforce Marketing Cloud / CRM ecosystems.
Oversee URL management and DNS resolution for marketing campaigns (e.g., SiteDetour, Apache Reverse Proxy, GoDaddy).
Future Initiatives
Evaluate and implement eSignature solutions to support digital marketing and customer engagement workflows.