ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
Database Management & Data Integrity:
- Oversee the integrity, accuracy, and security of the casino marketing database.
- Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
- Campaign file management and vendor transfer coordination.
- Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
- Establish campaign QA standards
- Own marketing calendar execution accuracy
Player Segmentation, Modeling & Targeting:
- Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
- Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
- KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
- Test and learn methodology (A/B testing framework)
- Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
- AI supported clustering
- Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.
Direct Marketing Program Management
- Lead the end-to-end execution of promotional and offer-driven campaigns.
- Budget oversight responsibility
- Forecasting mail volumes, redemption rates, production and postage expenses
- Creating proforma and postforma analysis and program recommendations.
- Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
- Manage workflows with the marketing team, external mail vendors, and digital partners.
- Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.
Analytics, Insights & Performance Optimization:
- Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
- Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
- Benchmark performance relative to regional competitors and evolving gaming trends.
- Communicate insights through presentations and data visualizations for leadership decision-making.
- Forecast modeling support for finance.
Compliance & Regulatory Adherence:
- Ensure all marketing activity complies with:
- Colorado Limited Gaming Act,
- Internal Control Minimum Procedures,
- Chamonix Casino Resort policies and code of conduct
- Uphold strict data privacy, confidentiality, and audit-ready documentation practices.
Collaboration, Communication & Cross Functional Alignment:
- Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives.
- Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders.
- Support VIP Marketing with analytical tools and VIP reports.
- Provide performance analysis for all marketing programs, including promotions, events, and entertainment.
- Support hotel yield strategy via database targeting.
- Perform other related duties and special projects assigned.
Physical Requirements:
- Must be able to sit, stand, or walk for extended periods of time throughout the shift.
- Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.
- Frequent use of standard office equipment, including computers, phones, printers, and copiers.
- Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.
- Occasional travel within the region may be required for offsite promotions or training.
Required Qualifications:
- Must be able to obtain a Colorado Division of Gaming Support License.
- 2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
- Prior leadership or vendor oversight experience.
- Knowledge of data security, privacy regulations, and best practices in database marketing.
- Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
- Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
- Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
- Working knowledge of SQL or willingness to train to meet operational needs.
- Strong analytical and problem-solving ability and communication skills.
- Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
- Detail-oriented and able to manage multiple deadlines.
Preferred Qualifications:
- Predictive modeling, automation, or AI segmentation experience.
- Colorado gaming market background
- Power BI/Excel/Tableau proficiency
- Knowledge of VIP analytics week and any shift of the day.
BENEFITS AND COMPENSATION
$70,000-$115,000 annually based on experience. This position is onsite.
Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.