Data Engineer, Amazon Prime Video Product Analytics

Prime Video is changing the way customers watch movies, TV shows, live events, and channels-offering unparalleled choice and convenience across devices such as Fire TV, mobile phones, game consoles, and connected TVs. We deliver world-class viewing experiences to customers in over 240 countries and territories.

The Prime Video Product Analytics (PVPA) team is a centralized analytics organization supporting the Prime Video Product organization. We bring together Business Intelligence Engineers, Data Engineers, and Data Scientists to deliver comprehensive data tools and insights that drive product decisions and enhance customer experience. Our work spans the full analytics lifecycle-from data infrastructure and pipeline development to advanced analytics, customer insights modeling, AI-driven solutions, and self-service reporting.

This role sits within the PVPA team focused on out-of-app engagement and full-funnel customer journey analytics. Our mission is to understand and optimize how customers discover, engage with, and return to Prime Video-connecting off-app marketing touchpoints (such as email, push, a.com, WhatsApp, search engines, and paid media) with in-app behavior and engagement to build a complete, end-to-end view of the customer experience. We harness data across this full funnel-from acquisition and onboarding through long-term retention-to inform personalization, measure customer engagement and channel effectiveness, and deliver the right content to the right customer at the right time.

Key job responsibilities

We are looking for a highly motivated and experienced Data Engineer II to join the PVPA team. In this role, you will be responsible for building and maintaining the data infrastructure that powers Prime Video"s out-of-app and full-funnel customer journey analytics. You will own critical datasets and pipelines that directly support analytics, experimentation, and machine learning use cases, enabling smarter targeting, personalization, and measurement.

As a Data Engineer on the PVPA team, you will:

• Design, implement, and maintain scalable and reliable data models and ETL pipelines that span the full customer funnel-including the reporting layer for the out-of-app messaging platform and other PV marketing channel infrastructure.
• Build and enhance the AI tooling and analytics products to enable self-serve and improved efficiency.
• Partner with engineering and dependency teams to define data contracts, ensure upstream data reliability, and proactively manage communication and change coordination for data schema updates.
• Collaborate with Business Intelligence Engineers and Data Scientists to deliver clean, structured data for dashboards, reporting, experimentation, full-funnel attribution, and ML use cases.
• Monitor pipeline health, resolve job and cluster issues, and improve automation, testing, and observability to increase system resilience.
• Champion data engineering best practices across the team-including documentation, version control, peer reviews, and operational excellence.