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Customer Market Research Analyst

    Highlights

    Required: Bachelor's degree in Human Computer Interaction, Psychology, or Marketing (1-2 years of equivalent work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree). The Analyst is responsible for supporting the business across multiple departments to successfully plan, execute, analyze and report on "Voice of the Customer" projects that help uncover insights and drive action.

    Numbers & Facts

    LocationMO
    IndustryAutomotive Sales and Repair Services
    Company Size10,000 employees or more
    Year Founded1957
    Websitehttps://corporate.oreillyauto.com/onlineapplication/careerpage

    Description

    The Analyst is responsible for supporting the business across multiple departments to successfully plan, execute, analyze and report on "Voice of the Customer" projects that help uncover insights and drive action. Primary responsibilities will include project setup, creating ad hoc reports, and maintaining reoccurring reports for various teams.

    ESSENTIAL JOB FUNCTIONS

    Analyze results from past business operations to identify trends and forecasts in order to recommend improvements to the business processes.

    Curate and organize historical primary research, secondary research, and industry trend content that is easily available upon request.

    Compile, organize, and reconcile Voice of Customer data for a variety of teams and areas of focus.

    Translate raw data into easy-to-understand findings including preparation of executive summaries and recommendations.

    Collaborate and partner with teams from multiple departments for reporting and metrics to create a multi-source view of brand health (Marketing, Omnichannel, Professional Sales, etc.).

    Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a weekly, monthly, quarterly, semi- and annual basis, or as needed by the business.

    Analyze site metrics, voice of customer feedback, and related data to identify opportunities to improve the customer experience across the site and various product categories.

    Plan, develop and deliver marketing, ecommerce, and omnichannel customer research initiatives across both B2C and B2B websites from concept through completion.

    Work closely with the Digital Site Operations/Analytics team to develop strategic insights for website activity, enhanced reporting, and A/B/Multi-Variant testing.

    Operate independently and manage ambiguous and subjective situations while maintaining high quality standards for the customer.

    Create Ad-hoc reporting and support new report development as needed.

    Assist with special department projects at the direction of leadership.

    All other duties as assigned.

    SKILLS/EDUCATION/EXPERIENCE

    Required:

    Bachelor's degree in Human Computer Interaction, Psychology, or Marketing (1-2 years of equivalent work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree)

    Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint

    Passionate about the customer with a strong interest in understanding and driving user behavior

    Analytical, process-oriented, and comfortable working with large data sets and making data-driven decisions

    Excellent written and verbal communication skills

    Comfortable in a team-oriented work environment

    Desired:

    2-4 years of experience in marketing research, customer research, or digital/ecommerce strategy

    Python, R, JMP, SPSS or other analysis tools/languages

    Recent experience in Customer Research, Digital Strategy, Advertising/Marketing, B2C Ecommerce, B2B Ecommerce, or Retail

    Experience with web analytics

    Automotive knowledge

    O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

    Total Compensation Package:

    • Competitive Wages & Paid Time Off

    • Stock Purchase Plan & 401k with Employer Contributions Starting Day One

    • Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

    • Team Member Health/Wellbeing Programs

    • Tuition Educational Assistance Programs

    • Opportunities for Career Growth

    O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

    Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.

    About Company

    It started with a father and son - Charles Francis "C.F." and Charles H. "Chub" O’Reilly. Together they had the courage and confidence to venture out on their own. Along with 11 others who shared the same desire to offer great customer service and auto parts availability, the doors of O’Reilly Automotive, Inc. opened on December 2, 1957.

    Now, more than 61 years later, the 77,000-plus team members at O’Reilly Auto Parts are proud of the company’s achievements over the years.

    During our early years, we focused on sales and slow and steady growth. At the end of our first year, sales totaled $700,000, and by 1961 volume reached $1.3 million. For the first seven years of operation, there was one store in Springfield, MO, until the second opened in July 1964. In March 1975, annual sales volume rose to $7 million and a 52,000 square-foot facility was built in Springfield for the O’Reilly/Ozark warehouse operation. By that time, the company had nine stores, all located in southwest Missouri.

    The long range plans and stability of the company were solidified by a public offering of company stock in April 1993. Since that time, the Company has grown through new store and distribution center openings, as well as numerous mergers and acquisitions. O’Reilly currently operates stores in 47 states, including Alaska and Hawaii, and distribution centers in 27 locations.

    Dramatic changes in technology, inventory control, facilities, and sheer size mark the O’Reilly growth and success story. But, it is our spirit of teamwork - how important it was then and how important it remains - that drives our performance. The company’s values and culture that started with the original 13 employee/owners remain evident and strong as we expand and develop Team O’Reilly.

    We serve two distinct customer bases - the professional (installer) customers who provide auto repair services to their customers (DIFM - do it for me), and retail "walk-in" customers (DIY - do it yourself). Our dual-market strategy continues to differentiate us from the competition and is a major factor in our ongoing success. Depending on a store’s professional versus retail customer mix, more than 95 percent of our locations have team members dedicated to our professional customers, offering them separate counters, phone lines, and a delivery fleet that totals 18,455 vehicles. We also have a professional sales team, consisting of territory sales managers and in-store sales specialists, responsible for calling on our professional customers and building sound business partnerships to ensure O’Reilly is the First Call for their auto parts needs.

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