Cultivate and maintain long-term productive relationships with all retail customers assigned through: providing strategic plans to assigned customers (retailers) that will positively impact and influence BBU’s short and long-term sustainable strategic priorities, including building strategic brands and growing total category and share within retailers. Work with Finance team to create annual customer budgets and manage overall customer spend including, but not limited to, temporary pricing changes, promotional activity, marketing programs, marketing contracts, display execution, category management.