Highlights
Consistent with internal policy and applicable law, the Company electronically monitors the use of Company-provided systems, including telephone conversations and transmissions, Internet access and usage, and electronic mail and transmissions. The Customer Data Enablement Specliast helps turn customer data into a trusted, usable resource that supports audience activation and responsible personalization across the customer journey.
Numbers & Facts
| Location | MO |
| Industry | Automotive Sales and Repair Services |
| Company Size | 10,000 employees or more |
| Year Founded | 1957 |
| Website | https://corporate.oreillyauto.com/onlineapplication/careerpage |
Description
The Customer Data Enablement Specliast helps turn customer data into a trusted, usable resource that supports audience activation and responsible personalization across the customer journey. This role supports day-to-day customer data enablement and readiness by following established standards, operating practices, and guardrails that improve data usability across various teams while helping maintain compliance with applicable privacy and communication requirements.
ESSENTIAL JOB FUNCTIONS
Support day-to-day consent management activities in partnership with Legal, Risk Compliance, Information Security, Marketing, and other channel owners.
Apply established privacy and communication standards and escalate potential compliance concerns for review.
Maintain consent and opt-out records and support related audits and documentation.
Partner with business teams to understand customer data needs and translate them into clear, actionable requests.
Support the manager in prioritizing customer data requests by tracking status, impact, dependencies, and progress.
Build and maintain customer segments in the Customer Data Platform based on approved business needs.
Prepare and validate customer audiences for activation across marketing, digital, store, and customer service channels.
Support customer data readiness and data pipelines for the Customer Data Platform and related marketing technology.
Serve as a point of contact between product teams and business users by documenting requests, requirements, and project status.
Partner with Customer Data Stewards and senior team members to identify and address data quality issues.
Coordinate with vendors and internal partners to track deliverables and address issues or delays.
Support special projects and ad hoc analyses that provide insights for business decision-making, as assigned by the manager or senior leadership.
SKILLS/EDUCATION/EXPERIENCE
REQUIRED
Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
Four or more years of related work in marketing analytics, business intelligence, data analytics, data governance, product management, or a related area.
Working knowledge of Customer Data Platforms such as Uniphore, Hightouch, Adobe Experience Platform, or similar platforms.
Knowledge of journey-building, analytics, and Master Data Management tools such as Reltio or Informatica.
Strong data analysis and interpretation skills.
Proficiency with tracking tags, data extraction, reporting, and dashboard development.
Strong analytical and problem-solving skills with a focus on data quality and process improvement.
Knowledge of business requirements, process documentation, and data standards.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Strong interpersonal skills with a collaborative, team-oriented approach.
Proactive, accountable, and committed to continuous improvement.
DESIRED
Knowledge of retail customer, marketing, digital commerce, and operational metrics.
Proficiency with SQL and cloud data warehouses such as Snowflake or BigQuery.
Working knowledge of data modeling, data pipelines, and database reporting.
Background in system testing, requirements validation, or quality assurance.
Knowledge of data protection and responsible data-use practices.
Automotive or automotive aftermarket knowledge.
O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call 417-862-2674, ext. 68901, and provide your requested accommodation, and position details.
Consistent with internal policy and applicable law, the Company electronically monitors the use of Company-provided systems, including telephone conversations and transmissions, Internet access and usage, and electronic mail and transmissions. The Company additionally employs video cameras in common internal and external areas.
About Company
It started with a father and son - Charles Francis "C.F." and Charles H. "Chub" O’Reilly. Together they had the courage and confidence to venture out on their own. Along with 11 others who shared the same desire to offer great customer service and auto parts availability, the doors of O’Reilly Automotive, Inc. opened on December 2, 1957.
Now, more than 61 years later, the 77,000-plus team members at O’Reilly Auto Parts are proud of the company’s achievements over the years.
During our early years, we focused on sales and slow and steady growth. At the end of our first year, sales totaled $700,000, and by 1961 volume reached $1.3 million. For the first seven years of operation, there was one store in Springfield, MO, until the second opened in July 1964. In March 1975, annual sales volume rose to $7 million and a 52,000 square-foot facility was built in Springfield for the O’Reilly/Ozark warehouse operation. By that time, the company had nine stores, all located in southwest Missouri.
The long range plans and stability of the company were solidified by a public offering of company stock in April 1993. Since that time, the Company has grown through new store and distribution center openings, as well as numerous mergers and acquisitions. O’Reilly currently operates stores in 47 states, including Alaska and Hawaii, and distribution centers in 27 locations.
Dramatic changes in technology, inventory control, facilities, and sheer size mark the O’Reilly growth and success story. But, it is our spirit of teamwork - how important it was then and how important it remains - that drives our performance. The company’s values and culture that started with the original 13 employee/owners remain evident and strong as we expand and develop Team O’Reilly.
We serve two distinct customer bases - the professional (installer) customers who provide auto repair services to their customers (DIFM - do it for me), and retail "walk-in" customers (DIY - do it yourself). Our dual-market strategy continues to differentiate us from the competition and is a major factor in our ongoing success. Depending on a store’s professional versus retail customer mix, more than 95 percent of our locations have team members dedicated to our professional customers, offering them separate counters, phone lines, and a delivery fleet that totals 18,455 vehicles. We also have a professional sales team, consisting of territory sales managers and in-store sales specialists, responsible for calling on our professional customers and building sound business partnerships to ensure O’Reilly is the First Call for their auto parts needs.